Copywriter

Copywriter

Location: Newcastle upon Tyne

Contract: Permanent

As a Copywriter, you'll be responsible for writing and developing customer-led copy for the Tommee Tippee brand.

You'll write creative content to support our brand, campaigns, packaging, product launches and channel-specific programs that drive us to achieve cut-through in a sea of sameness. A wordsmith through and through.

Reporting to the Global Content Manager, you will be a passionate and creative Copywriter with a sharp eye for detail. You'll champion of our brand tone of voice and craft written content for digital campaigns, packaging and more. You'll have a passion for brand storytelling. Behind your creativity will be the skills of a project manager to juggle multiple workstreams and deliver best-in-class copy across the business. You'll also be a hands-on team player, supporting the day-to-day running of the studio.

What you will be doing:

• Write world-famous copy for the Tommee Tippee brand across our digital and physical packaging.

• Champion our tone of voice, ensuring consistency and alignment with brand values and messaging.

• Execute innovative ad campaign copy across various platforms, from creative brief to launch.

• Apply your copywriting skills to product naming, packaging, messaging strategy and campaign.

• Write search-optimised copy that ranks, applying SEO best practice across our digital channels and keeping up with how AI-driven search is changing content discovery.

• Interpret copywriting briefs from across the business to understand requirements.

• Contribute to ideation, strategy and brainstorm sessions with other producers, designers and other colleagues.

• Proofread and manage the translation of texts to ensure error free copy that engages our consumers.

• Own the brand voice and train others on how to write like Tommee Tippee.

• Support day-to-day team admin, including uploading copy and assets to our internal programmes.

• Help with occasional model sourcing for upcoming shoots.

• Lend a hand with prop sorting and organisation in our studio.
• Work cross-functionally, this role requires interaction with a number of stakeholders around the business

What skills and experiences you'll need to ace this job:

• Proven experience as a Copywriter or similar role

• Good knowledge of online content strategy

• Previous long-form or short-form writing skills

• Impeccable writing, editing and proofreading skills

• SEO experience

• Any knowledge of AI SEO, GEO (Generative Engine Optimisation) or AEO (Answer Engine Optimisation) is highly desirable but is not essential

• Strong research skills

• Creativity and collaborative spirit

• Excellent time-management and organisational skills

If this role sounds interesting, then we'd love to hear from you. Please apply online or any questions can be directed to Luke at [email protected] or James at [email protected]