Copywriter & Content Strategist Ii
Direct Connect Group DcgJob DetailsJob Location: SEATTLE, WA 98134Position Type: Full TimeSalary Range: $83,000.00 - $93,000.00 Salary/yearDCG ONE is one of the largest privately held marketing service providers in the country. Based in Seattle, with locations in NYC and Maryland, we help companies deliver their brand worldwide through creative, print, and fulfillment services.
About The Role
The Copywriter & Content Strategist II writes and organizes the content behind customer experiences for our clients and their brands. This integrated role pairs strong writing with clear content organization, developing content frameworks, messaging hierarchies, and messaging architecture, then writing the copy that brings them to life. Writing and content strategy are equally weighted; this role does both, not one in service of the other.
The Copywriter & Content Strategist II collaborates with designers, strategists, and project managers, adapts tone for diverse audiences and channels, and is responsible for the clarity, structure, and effectiveness of content across touchpoints.
If you enjoy turning complex ideas into engaging stories, building thoughtful content strategies, and collaborating with creative teams to bring great work to life, we’d like to invite you to apply!
Benefits
Paid Time Off
Medical, Dental, Vision
Life/AD&D Insurance
401(k) with matching
Accident Insurance
FSA, HSA
9 Paid Holidays
Monthly Cookie Days!
Responsibilities
Writing & Craft: Writes clear, engaging copy for websites, digital experiences, campaigns, brand messaging, and scripts—adapting tone and style for different audiences, channels, and formats.
Content Strategy & Structure: Develops content frameworks, messaging hierarchies, and content hierarchy that define how storytelling elements are prioritized, structured, and expressed across an experience.
Concept Development: Contributes to creative campaign concepts and ideation that deliver on established strategies, proactively proposing ideas and anticipating content needs.
Messaging Architecture: Builds and maintains messaging matrices and frameworks that keep content consistent and aligned with strategy across an experience and touchpoints.
Machine-Readable Content: Structures and writes content so it's usable by both people and AI systems—clear hierarchy, consistent labeling, and well-formed language that holds up when read by machines as well as humans.
Brand Voice: Develops and advocates for brand voice and tone, writing to the editorial standards defined in brand guidelines.
Discovery & Insights: Interviews stakeholders and reviews content audits and audience data to inform content strategy and reorganization.
Client Engagement: Leads client-facing content sessions, presents strategies and copy, and incorporates feedback from creative reviews to refine work.
Industry Awareness: Stays current with trends in content strategy, copywriting, and digital experience.
Qualifications
4–6 years of professional experience in content strategy and copywriting for digital experiences, including both short- and long-form copy.
Portfolio that demonstrates two things, both required: (1) strong writing craft across web, brand, and campaign; and (2) structured content thinking—content frameworks, hierarchies, or messaging architecture. Writing alone, or strategically alone, will not meet the bar.
Experience developing content for websites and campaigns across digital and print.
Experience reviewing content audits and audience data to inform content strategy.
Experience interviewing stakeholders and presenting to clients preferred.
Familiarity with structuring content for AI and machine readability (e.g., content that can be reliably interpreted, validated, or reused by AI tools) preferred.
Bachelor’s degree in journalism, English, communications, marketing, or related field preferred.
Online portfolio of work.
Essential Abilities
Writing & Content Craft
Writing & Editing
Content Frameworks & Messaging Architecture
Brand Voice Development & Advocacy
Scriptwriting
Attention to Detail
Content Structuring for Human and Machine Use
Collaboration & Communication
Cross-Functional Collaboration
Presentation Skills
Excellent Written and Oral Communication Skills
Customer/Client Focus
Business & Professional Skills
Curiosity and Idea-Seeking
Initiative and Independence
Organization & Prioritizing Skills
Problem Solving/Analytical Skills
Comfort in a Fast-Paced Environment
Physical Requirements
Prolonged sitting and extensive data entry and typing
Minimal lifting of office equipment and supplies
May be required to frequently lift up to 10 lbs
Hand dexterity and strength
Flexibility in work hours may be required
Work Environment
This position is predominantly held in a clerical environment and may also work or access the production floor in an industrial warehouse setting.
This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.
While performing the duties of this job, the employee is frequently exposed to fumes or airborne particles, moving mechanical parts, and vibration. The noise level in the work environment can be loud.
Equal Employment Opportunity & At-Will EmploymentDCG ONE does not tolerate discrimination of any type and offers equal employment opportunity to all qualified persons without regard to race, color, religion, sex, natural origin, age, disability or medical condition, sexual orientation, marital status, veteran status, or any other considerations made unlawful by Federal, State, or local laws. We believe in providing eligible and qualified employees with opportunities to advance. DCG ONE is an at-will employer.