Copywriter

Responsibilities

● Product Messaging: Translate complex technical features into simple, benefit-driven value propositions.

● Go-to-Market (GTM) Content: Write high-converting copy for product launches, landing pages, email campaigns, and video scripts.

● Cross-Functional Collaboration: Partner with product managers, designers, and demand generation teams to align on product positioning.

● Brand Consistency: Maintain and evolve the product voice and tone across every customer touchpoint.

● Social & Email Content: Develop engaging copy for social media posts, visual creative assets, newsletters, and high-performing email subject lines.

● Web Content Creation: Develop compelling web case studies, blog posts, guides, and articles that showcase customer success and thought leadership.

● Research and Optimization: Analyze competitor messaging, test headlines (A/B testing), and apply SEO best practices to maximize audience reach.

Qualifications

Requirements and Qualifications

● Writing Experience: 5+ years of professional copywriting experience, ideally within a SaaS, tech, or product-driven marketing environment.

● Portfolio: A strong portfolio demonstrating successful product launches, web copy, or campaign messaging.

● Communication Skills: Exceptional command of grammar, storytelling, and simplifying technical concepts.

● Education: Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.

● Technical Familiarity: Basic knowledge of SEO principles, content management systems, and analytics tools.

Preferred Qualifications

● Exceptional writing and editing skills, with an ability to synthesize complex information into clear, concise and engaging content for diverse audiences.

● Strong communication skills and ability to influence/advise key stakeholders

● Strong understanding of digital channels and content formats, with the ability to strategically modify writing approach appropriately for each marketing platform, content format or brand voice.

● Agile and organized project management, capable of prioritizing incoming requests and driving forward multiple highly cross-functional projects simultaneously

● Collaborative team player comfortable with receiving direct feedback and leading toward consensus

● Knowledgeable in brand standards, with strong attention to detail to ensure high-quality, impactful, and consistent content across multimedia and written content.

● Ensure compliance with established brand guidelines