Copywriter

Scheels Company Goals:

We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners.

Overview:

The Digital Copywriter will write and proof email, SMS and push copy for campaigns and automated flows that engage customers and drive revenue. This role plays a key part in both our digital messaging and modern search strategies, using SEO and AEO best practices to help SCHEELS videos show up across YouTube, Google and AI answer engines. The ideal candidate pairs advanced writing and proofing skills with a drive to use AI to build smarter workflows. This associate will partner with teams across the SCHEELS campus and support other copy needs as requested.

Responsibilities:

• Write and proof email, SMS and push copy (subject lines, preheaders, body copy, CTAs and short-form messages) for campaigns, meeting character limits, compliance rules and the SCHEELS brand voice
• Write, audit and refresh copy for automated messaging (e.g. welcome, browse and cart abandonment, post-purchase) to maximize open and click-through rates and increase revenue
• Support additional digital teams with campaign copy as requested, adapting messaging to each platform’s format and audience
• Collaborate with cross-functional teams across the SCHEELS campus to ensure messaging authentically speaks to each customer persona
• Champion new technology adoption across the digital copy team by identifying where AI and other technologies speed up, improve, and scale writing workflows across channels
• Build and maintain a repeatable workflow that turns one campaign brief into channel-ready copy for email, SMS, push, social and YouTube
• Build proofing checkpoints into AI workflows so every draft is fact-checked, edited and approved before content is published
• Research and implement SEO and AEO trends, keywords and customer questions to grow SCHEELS’ presence in Google search AI platforms
• Write YouTube descriptions using SEO and AEO best practices so SCHEELS videos show up more often across YouTube, Google and AI answer engines

Requirements:

Customer Service

• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”

Culture

• Approach daily tasks, projects and follow-up communication with energy and sense of urgency
• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact.
• Show respect and appreciation for others and Scheels
• Arrive to work and meetings 10 minutes early

Team Mentality

• Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability

• Consistent eagerness to listen, learn, apply knowledge and accept critical feedback
• Ability to adapt to a changing work environment
• Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code

• Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Efficiency

• Demonstrate pride and ownership of their work while meeting expected deadlines\

Education & Experience:

• Bachelor’s degree in Communication, English, Journalism, Digital Marketing or related field preferred.
• The ideal candidate will be proficient in writing and have experience using AI tools in a writing or marketing workflow.

Physical Requirements/Lifting Requirements:

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation

Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury

Benefits:

To see a full list of benefit offerings from Scheels visit scheels.com/careers

Equal Employment Opportunity

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.