Coordinator - Marketing & Social Media

Under general supervision, the Marketing and Social Media Coordinator position is responsible for promoting the Sports Management and Tourism Department through a master marketing plan that includes social media, website management, digital advertising, and email marketing.

• Develops and manages Search Engine Optimization (SEO) driven blogs, websites, landing pages, itineraries, and content for the Go Round Rock brand utilizing various computer graphic software and coordinating work with designers and videographers.
• Develops and manages content for the department’s social media accounts, including but not limited to Facebook, Instagram, and X (formerly Twitter). Determines effective strategies to engage target audiences, enhance brand presence, and respond to inquiries in a timely manner.
• Utilizes analytics to track engagement, refine campaigns, expand digital reach, and develop reports for the department.
• Coordinates with influencers, including but not limited to business, industry, and social media, to develop partnerships that maximize reach and impact.
• Directs, coordinates, and produces marketing video content, including promotional videos and short-form reels.
• Develops and oversees digital advertising strategies, including paid social media campaigns, to increase visibility and engagement.
• Creates newsletters and email marketing campaigns for visitors, stakeholders, and department staff.

• Bachelor’s Degree; additional education may be substituted for experience on a year-per-year basis.
• Three (3) years of relevant experience; additional experience may substitute for education on a year-per-year basis.

Possession of, or the ability to obtain, a valid Texas Driver's License.