Coordinator, Integrated Marketing - Social Media

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In this role you will bridge day to day channel management and content execution with strategic responsibilities. You will manage key aspects of the Firm’s social media presence, support the development and implementation of social campaigns that align with Firm priorities, and turn performance data into actionable recommendations – leading with social-first thinking via a strong social strategy background. You will partner closely with the wider social media team, helping to ensure the Firm’s channels are timely, accurate and aligned with our broader marketing strategy. This role will also support ad hoc opportunities across the paid media, sponsorships and employer brand team.

Primary responsibilities will include, but are not limited to:

Strategy & Stakeholder Collaboration

• Bring strong social strategic thinking to day to day content decisions, ensuring alignment with the overarching social strategy and Firm objectives
• Serve as a day to day social subject matter expert to internal stakeholders on best practices, formats and platform nuances
• Partner with teams to translate campaign or practice area goals into actionable social plans
• Contribute to social media trainings and POV development by sharing social best practices
• Support the Executive Communications Program by drafting or refining copy, contributing to executive social calendars and assisting with social strategy needs

Social Channel Management

• Manage the scheduling and publishing of content across Firm and employee advocacy programs, ensuring content is accurate, social-first, on brand and ready for go live
• Support oversight of the Firm’s social channels from a maintenance perspective, monitoring comments and flags, and escalating issues or risks as needed

Reporting & Insights

• Lead on cadenced and ad hoc social media reporting asks
• Identify emerging trends, content performance patterns and audience behaviors and surface them as actionable insights to inform future content and campaigns

Content & Campaign Support

• Develop and refine copy for social channels, ensuring alignment with the Firm voice
• Collaborate with the creative team to adapt and optimize creative for social
• Support in planning and executing social first campaigns that support larger integrated marketing efforts, including channel mix, timing, sequencing and amplification approaches

Tools, Innovation & Ai

• Serve as an internal point person for social listening, management, and analytics tools, helping to ensure consistent use of tagging, workflows and best practices
• Identify practical opportunities to incorporate AI tools into social workflow
• Maintain and refine social calendars, ensuring content is timely, strategic and coordinated with broader marketing and communications efforts
• Execute on social listening asks and synthesize findings into clear observations
• Support strategic use of the Firm’s employee advocacy tool by coordinating content selection and publication to the platform

The qualifications for this role are:

• 3–5 years of experience in social media, digital marketing or a related field, preferably in a professional services or B2B environment
• Demonstrated experience managing or supporting corporate social media channels and content calendars
• Has a strong understanding of social media algorithms, audience behaviors, and what “social-first” looks like
• Knowledge of social listening and familiarity with social media management platforms; interest in leveraging AI tools to enhance efficiency and output
• Strong writing and editing skills, with the ability to adapt tone and message for different platforms and audiences
• Comfort working with data and analytics tools to derive insights and inform recommendations
• Experience collaborating with creative, marketing and business stakeholders

New York salary range: $73,600 - $110,400

This role reports to

Senior Manager, Integrated Marketing - Social Media

Equal Opportunities

White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace. It is our Firm’s policy to recruit, employ, train, compensate and promote without regard to race, color, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.

Applicants who are interested in applying for a position and require an accommodation during the process should contact [email protected].

Benefits at White & Case

White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible.

The Firm may modify and amend any job description at any time in its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.

The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.

Note to Recruitment Agencies

Our internal Recruitment team manages all aspects of lateral hiring. All agencies must have signed terms of business—specific to the relevant office—before submitting any candidates. CVs or applications sent directly to White & Case partners or employees will also not be considered formal introductions. If you have questions, please contact the relevant Recruitment team. We work with our preferred suppliers when engaging agencies.