Coordinator, Influencer & Cultural Strategy - Golf

Description

The Coordinator, Influencer & Cultural Strategy - Golf will support the day-to-day execution of TGL and WTGL’s creator programs, working closely with the Senior Director to bring the broader strategy to life. Serving as a consistent point of contact for our creator community, this role will help maintain and strengthen relationships, coordinate logistics and content opportunities, deliver best-in-class hospitality, and ensure creators and internal teams have what they need throughout the season. The Coordinator will also track creator activity and content, support amplification opportunities with the Social team, and help surface insights and opportunities that strengthen the program over time.

Responsibilities:

• Support ongoing creator communication and relationship touchpoints across TGL and WTGL
• Assist in managing match invites, RSVPs, ticket allocation, gifting, travel details and other day-to-day creator communications
• Research and surface new creators aligned with priority audiences, cultural opportunities, and league moments
• Maintain creator databases, participation history, relationship notes, and content performance
• Serve as a hands-on creator and VIP hospitality support during TGL and WTGL matches and key hosted moments
• Assist with the guest journey from pre-event communication through arrival, seating, experiences, content opportunities, and follow-up
• Serve as a conduit between creators and the Social team to align posting plans and amplification
• Track creator content and work with Social to identify opportunities for reposting, engagement, and amplification
• Surface creator trends, ideas, and opportunities that could become larger cultural or social moments
• Maintain calendars, trackers, timelines, creator lists, hospitality plans, and reporting
• Maintain creator-facing materials
• Support execution of creator activations, experiences, and special projects

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Sports Management, Entertainment, or a related field preferred; equivalent relevant experience considered
• 1–3 years of experience in influencer/creator marketing, talent relations, sports, entertainment, experiential marketing, social media, or a related field
• Strong understanding of the creator and social media landscape, including Instagram, TikTok, YouTube, and emerging platforms and trends
• Strong organizational and project-management skills with the ability to manage multiple timelines, relationships, and priorities simultaneously
• Proficiency with Microsoft Office
• Strong written and verbal communication skills with the ability to work effectively with creators, talent, internal teams, agencies, and external partners
• Naturally relationship-oriented, personable, and comfortable developing and maintaining relationships across a wide range of personalities and stakeholders
• Proactive, resourceful, detail-oriented, solutions-focused, and comfortable navigating changing priorities with limited direction

Preferred:

• Experience supporting creator, talent, sports, entertainment, or culturally relevant programs and events preferred.
• Experience in a fast-paced, live-event environment Experience with creator management, social analytics, CRM, project-management, or reporting platforms

You’ll be successful if you:

• Drive strong creator participation, retention, and ongoing engagement throughout the season
• Grow and diversify the TMRW Sports creator network
• Increase creator content, reach, engagement, and amplification
• Build consistent creator relationships and maintain meaningful touchpoints beyond match days
• Deliver thoughtful, organized, and well-executed creator hospitality and experiences
• Communicate clearly and proactively while collaborating effectively across internal teams and project stakeholders
• Maintain accurate and timely tracking, reporting, logistics, and follow-through
• Bring a resourceful, solutions-oriented approach that anticipates needs and keeps projects moving forward

Benefits:

• Equity ownership opportunities to allow employees to share in the company’s growth
• Unlimited discretionary time off along with 15 paid holidays per year (including the week of Independence Day)
• Comprehensive health insurance options, including a 100% contribution Employee coverage option
• Additional employee and family insurance coverage options with company contribution, including dental and vision
• FSA, HSA and DCHSA opportunities including contribution matches
• Retirement options including traditional 401(k) and Roth IRA plans

*Benefits are subject to change at the company’s discretion.

TMRW Sports is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.

TMRW Sports expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.

About TMRW Sports: (pronounced “tomorrow sports”)

TMRW Sports is focused on building modern approaches in sports, media, and entertainment. By creating new leagues for a new age, TMRW Sports, in partnership with established leagues like the NFL, PGA TOUR and LPGA, is forging pathways and experiences for new generations of fans. TMRW Sports’ first project, TGL presented by SoFi, is a primetime team golf league in partnership with the PGA TOUR reaching 152 territories worldwide and described as a “high-energy arena spectacle” by Vanity Fair, “pure entertainment” by GQ, and “golf’s boldest new venture” by Fast Company. Launching this fall, WTGL will feature teams of the world’s best women golfers in partnership with the LPGA. TMRW Sports is also developing men’s and women’s professional flag football leagues in partnership with the National Football League and 32 Equity, the NFL’s collective investment vehicle. Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is supported by an influential and diverse investor group of athletes, celebrities and business leaders from the worlds of sports, media, technology and finance. For more, visit TMRWSportsGroup.com.