Content Writer, Growth and Campaigns

Job DetailsLevel: ExperiencedJob Location: Headquarters - Atlanta, GA 30303Position Type: Full TimeEducation Level: Bachelor's DegreeTravel Percentage: Up to 25%Job Shift: AnyJob Category: MarketingORGANIZATIONAL OVERVIEW

United Way of Greater Atlanta (UWGA) is in the midst of transformational change and is embarking on new and different ways to raise and earn revenue so that it can accelerate and scale its mission to drive sustainable and equitable improvements in the well-being of children, families, and individuals in greater Atlanta. The mission remains the same: To bring together people and resources to drive sustainable and equitable improvements in the well-being of half a million lives across Greater Atlanta. The value proposition is to Unite Greater Atlanta to create, amplify and accelerate solutions that promote child well-being by addressing our communities’ most complex social challenges.

These solutions and the backbone behind them are all in service of the organization’s bold growth ambition: Triple unrestricted revenue by 2029 to be the best-in-class investor in child well-being in Greater Atlanta, ultimately eliminating the barriers of one’s zip code as a hindrance to future success. This transformation will unleash the next generation of UWGA, putting UWGA on a growth pathway that will significantly amplify its impact by increasing its investment in solutions that can make a lasting difference for Child Well-Being in Greater Atlanta.

Department Overview

At United Way of Greater Atlanta, we believe that awareness drives action—and action drives change. The Marketing and Communications team plays a critical role in advancing our mission by shaping how our community sees, understands, and engages with the work we do. Through powerful storytelling, strategic messaging, and data-driven marketing, we inspire individuals, partners, and organizations to invest in creating a stronger, more equitable Greater Atlanta. Our department leads efforts to increase brand awareness, acquire new supporters, and build meaningful connections that lead to long-term engagement. We leverage a full spectrum of channels—from digital advertising and social media to content creation, email, events, and earned media—to ensure our message resonates and motivates. We work across teams to create seamless donor and partner experiences, elevating the impact of every touchpoint.

Job Summary

The Growth & Campaign Writer plays a critical role in expanding awareness, deepening engagement, and driving action in support of United Way's mission through strategic, audience-centered marketing content.

This role serves as the organization's primary writer for fundraising, acquisition, and engagement campaigns, developing audience-centric content that advances organizational goals. Working from established audience personas, the Growth & Campaign Writer creates compelling messaging that speaks to the motivations, interests, and needs of United Way's key stakeholder groups and inspires meaningful action. Content may include fundraising campaigns, seasonal initiatives, paid media, landing pages, email and SMS journeys, website content, lead generation assets, campaign toolkits, and other conversion-focused communications. This role blends strong storytelling instincts with a deep understanding of audience behavior, and conversion-focused communications—connecting the right message with the right audience at the right moment.

QualificationsQUALIFICATIONS

Marketing, communications, journalism, English, or related degree

3+ years of experience creating marketing, fundraising, or digital campaign content

Demonstrated experience writing conversion-focused copy across digital channels

Understanding of email marketing, paid media, SEO, and user experience best practices

Ability to translate complex concepts into clear, compelling calls to action

Strong project management skills and ability to balance multiple campaigns simultaneously

Responsibilities

Develop content tailored to United Way's priority audiences and personas, ensuring messaging is relevant, compelling, and aligned with audience motivations

Lead copy development for fundraising, acquisition, and awareness campaigns across multiple channels

Write persuasive content for email marketing, SMS campaigns, nurture journeys, and lead conversion efforts

Develop copy for paid media including digital advertising, social advertising, video scripts, display ads, lead generation and retargeting campaigns

Create landing pages and website content that drive engagement and conversion

Partner with fundraising, digital marketing, communications, and program teams to develop campaign messaging strategies and content plans

Develop campaign toolkits and messaging resources for internal teams, corporate partners, and community stakeholders

Adapt messaging for target audience segments, including donors, volunteers, corporate partners, and community supporters

Incorporate SEO best practices into website and campaign content

Analyze campaign performance and optimize messaging based on audience engagement and conversion data

Maintain consistency with organizational voice, brand guidelines, and campaign priorities

Assist with proofreading and quality assurance of campaign assets as needed

Ideal Candidate

A successful individual in this role will:

Be a strategic marketer with strong copywriting skills and a passion for driving engagement and action

Have experience in fundraising, acquisition, email marketing, digital campaigns, or other conversion-focused communications

Skilled at adapting messaging for different audiences and channels while maintaining a clear and consistent brand voice

Be data-informed and comfortable using performance insights to refine content

Thrive in a fast-paced environment with multiple campaigns and deadlines