Content Strategist

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

About the Role:

As a Content Strategist, you will sit within the growing Organic Performance department, part of the Content and Client Account team. As part of our digital performance offering, your role will be to deliver and manage performance-driven content marketing strategies (covering Search Engine Optimisation, GEO and User Experience) for our UK finance client.

Specialising in content, you will work closely with the Organic Performance client teams, being a day-to-day contact for all content activity, including strategic direction, insights, on-site content creation and other elements of on-site marketing to drive performance and achieve business objectives. You will be reporting into the Senior Content Strategist part of the same client team and supporting the wider Content Team members to shape OMD UK’s approach to digital content (across SEO, GEO, brand content and UX).

You will be a key support to the Senior Content Strategist and Content Business Director on all things content, advocating the adoption of content strategies to drive digital performance across traditional and emerging the environments of LLM. You will be provided with all the support required to perform your role; this ranges from proprietary tools to a wider team with expertise in all-round SEO, content and paid digital channels.

Key clients you will be working with:

You will be working on one of our flagship clients - a nationally recognised utilities, home services, and eco-tech brand.

Responsibilities:

Responsible for a number (through to all) content tasks on your client accounts and have the confidence and knowledge to take broad objectives and translate into content tasks.

Use a data-led approach to provide evidence-based content strategies to meet client objectives. Work closely with Organic Performance client teams in the delivery of data-led SEO/GEO strategic pieces such as competitor content analysis, audits and creation.

With the help of the Senior Content Strategist and leadership within the Organic Performance team, become a key point of contact for all things content across your client accounts to build strong client and stakeholder relationships.

Ensure that our high-quality, industry-leading standards are met across end-to-end content strategy, creation and delivery for clients under your remit.

Be responsible for the creation of content briefs and contribute to the execution of SEO-led content strategy across all OP clients.

Support with copywriting, editing and review throughout the content creation process, collaborating with external stakeholders, copywriters and clients to ensure that quality standards and vision objectives are met.

Identify audiences for clients and use this data to enhance content recommendations that resonates.

Support senior members of the team to develop and advocate for new approaches to content across all disciplines and contribute to knowledge sharing projects for the wider OP team, clients and stakeholders.

Regularly identify content ‘best practices’ and share widely to increase overall innovation, creativity, and effectiveness within Organic Performance and the wider business.

About You:

Some experience and interest in full end-to-end content strategy creation and execution. Knowledge of the role content plays in driving performance across channels.

A good understanding of SEO/GEO and its role in content strategy and on-site content performance

Ability to identify content opportunities and develop evidence-based strategies to meet client objectives.

Strong copywriting and editorial skills are highly desirable

Confident, comfortable and professional when communicating with key client stakeholders, internal/agency stakeholders and third parties

Project management skills and the ability to manage multiple workstreams and clients

Desirable but not essential: Ability to report on content performance (ROI analysis / post campaign analysis) of all Campaigns and understand what key metrics and KPIs measure content success.

Proactive in seeking new, innovative, workable ideas to enhance content strategies.

An interest and understanding of organic social and influencer marketing is a bonus

Experience with SEO and content marketing tools is a bonus

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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