Content & Social Media Coordinator

Content & Social Media Coordinator

Location: Bethesda, MD (Travel between dealership locations required)

Salary: $45,000–$60,000 annually

Benefits: Competitive benefits package available

About Jim Coleman Automotive

Jim Coleman Automotive is a family-owned automotive group that has proudly served the Maryland community for over 55 years. With multiple dealership locations representing Toyota, Honda, Nissan, INFINITI, Cadillac, Jaguar, and Land Rover, we're committed to delivering exceptional customer experiences while making a positive impact in the communities we serve.

We're looking for a creative, organized, and self-motivated Content & Social Media Coordinator to help bring our dealerships, employees, vehicles, and community involvement to life through engaging digital content.

If you enjoy creating videos, telling stories through social media, attending community events, and producing content that connects with people, we'd love to meet you.

What We Offer

This is an opportunity to play a key role in the marketing efforts of one of Maryland's largest automotive groups. You'll have the creative freedom to capture compelling content across multiple dealership brands while building your skills in content creation, branding, photography, videography, and community engagement.

You'll have the opportunity to:

• Create content for multiple automotive brands
• Build and expand your professional marketing portfolio
• Attend dealership events, sponsorships, and community initiatives
• Develop your photography, videography, and content creation skills
• Work alongside company leadership on exciting marketing initiatives

Schedule & Work Location

This position is based primarily at our Bethesda location but requires travel to our dealership locations in Bethesda, Silver Spring, Ellicott City, and Clarksville.

Mileage reimbursement is provided for travel between stores.

Jim Coleman Automotive participates in approximately 10–15 dealership and community events annually, with 4–5 occurring on evenings and/or weekends. Candidates should be available to assist with these events as needed.

Primary Responsibilities

Content Creation

• Capture high-quality photo and video content at dealership locations and community events
• Film vehicle walkarounds, employee spotlights, customer deliveries, dealership activities, and behind-the-scenes content
• Create engaging Reels, TikToks, YouTube Shorts, and promotional videos
• Edit videos using CapCut or similar editing software
• Create graphics using Canva or similar design software
• Organize and maintain digital photo and video libraries

Social Media Support

• Upload completed content to the content calendar for management approval
• Schedule approved content for publication
• Assist in maintaining an organized content calendar
• Stay current on social media trends and recommend fresh content ideas
• Ensure all content aligns with Jim Coleman Automotive's brand standards

Community Events

• Attend dealership events, sponsorships, career fairs, charity events, and community partnerships
• Capture photos and videos during events
• Assist with event setup and breakdown when needed
• Help promote Jim Coleman Automotive's involvement within the community

Qualifications

We're looking for someone who is:

• Creative, organized, and passionate about content creation
• Comfortable capturing high-quality photo and video content using a smartphone or camera
• Able to manage multiple projects and meet deadlines
• Self-motivated and dependable
• Professional with strong verbal and written communication skills
• Comfortable working independently while collaborating with a team

Preferred Experience

• 1–3 years of marketing, social media, or content creation experience
• Proficiency with CapCut, Canva, or similar content creation and graphic design software
• Photography and/or videography experience
• Social media content creation
• Meta Business Suite (preferred but not required)

What Success Looks Like

A successful Content & Social Media Coordinator:

• Creates engaging, high-quality content consistently
• Produces creative videos and graphics that strengthen the Jim Coleman Automotive brand
• Helps maintain an organized content calendar
• Captures memorable moments at dealership and community events
• Brings creativity, initiative, flexibility, and professionalism to every project
• Contributes fresh ideas that enhance our social media presence and community engagement

Schedule:

• Monday–Friday
• Occasional evenings and weekends for events

Benefits:

• Mileage reimbursement for travel between dealership locations
• Opportunities for professional growth and development
• Health insurance (medical, dental and vision)
• 401(k)
• Paid vacation
• SSL (sick leave)
• Paid holidays

Applicants have rights under Federal Employment Laws

• Family & Medical Leave Act (FMLA): https://www.dol.gov/agencies/whd/posters/fmla
• Equal Employment Opportunity (EEO):https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal-poster

Employee Polygraph Protection Act (EPPA): https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf