Content SEO Program Manager

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms — traditional and AI-powered alike. You'll own content optimization strategy across multiple product lines, bringing together data, creativity, and cross-functional influence to ensure Apple's digital presence is as compelling as our products. If you're energized by the intersection of search science, storytelling, and scale, this role is built for you.

Description

We are looking for a SEO Program Manager to lead content optimization strategy across Apple's digital ecosystem. You'll drive search-led programs end-to-end — from keyword research and content architecture to AI platform optimization — collaborating closely with Commercial Marketing, Merchandising, Product Marketing, and Marcom teams.

Minimum Qualifications

8+ years of hands-on SEO experience, with a clear focus on content optimization.

Has independently owned an SEO content roadmap for multiple product lines or business segments simultaneously.

Has conducted and delivered large-scale keyword research projects that directly informed content production or site architecture decisions.

Has presented SEO performance reports or strategy recommendations to senior stakeholders (Director level or above).

Preferred Qualifications

Has published or shipped content specifically targeting AI-powered search surfaces.

Experience working on a product or brand with global web presence, managing SEO across multiple markets, locales, or languages.

Experience working embedded within a product launch or campaign team, with SEO integrated from brief to publish.

Proficiency in SEO / AIO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.