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Content Marketing Strategist

ExpressVPN
1 day ago
Full-time
On-site
London, England, United Kingdom
Content Marketing

Do you write words that make people click, sign up, and stick around? Are you happiest turning a product feature into a headline, an email, or a landing page that converts? Do you reach for AI to move faster — without letting it flatten your voice? Do you love solving problems and learning relentlessly?

Then we’ve got just the place for you. As a Content Strategist on our marketing team, your copy will power the ads, emails, and landing pages seen by millions. This is performance copywriting — not blogging, not SEO, not long-form. If you love making every word count and want to take your career to the next level in a fast-paced, fun environment, we want to hear from you

Key Responsibilities

  • Write the copy that sells: Write across performance formats — landing pages, ads, lifecycle and campaign emails, in-app and push, video/audio scripts, social, and taglines.
  • Speak to the customer: Turn briefs and features into sharp, benefit-led copy pitched to real customer motivations, and flex your voice across audiences and funnel stages.
  • Collaborate effectively: Work hand in hand with design, performance marketing, brand, product, and CRM to take campaigns from concept to launch, iterating on feedback and data.
  • Use AI well: Use AI tools as part of your creative process to explore, draft, and vary — with a critical eye on quality and brand fit.
  • Take ownership: you’ll be given autonomy and encouraged to take ownership of projects from day one. We have processes and structures, but don’t let them undermine efficiency or creativity.
  • Learn and iterate: Respond to what performs and feed those signals into your next round of copy.

Qualifications and Experience

  • 3+ years writing marketing copy, with a portfolio of ads, landing pages, and/or emails (not primarily long-form).
  • A natural marketing copywriter who writes to persuade and convert.
  • Comfort with short-form, conversion-focused formats: taglines, ad copy, email, video scripts, UI/in-app text.
  • Familiarity with AI, and a willingness to experiment and learn.
  • Perfect written English and adaptable voice.
  • Collaborative and fast. We are a high-energy, global environment.
  • Strong prioritization instincts and a desire to own workstreams end-to-end. You won’t just be encouraged to take ownership from day one - it will be expected of you.
  • Knowledge of Figma, WordPress, JIRA, or Monday.com is advantageous. A desire to learn new skills, tools, and ways of working is essential.
  • A love of fast-paced environments and the kind of personality that rolls with the punches when priorities change. You don’t have to, but you may well have worked in a startup, scaleup, O