Content Marketing Specialist (MENA)

About The Role

We are looking for a native Arabic content marketer who writes just as confidently in English, to give Study Now a real voice in Egypt and across the Middle East and North Africa.

You will plan and create the content that helps Egyptian students and parents make one of the biggest decisions of their lives: social posts and short videos, Arabic web pages, WhatsApp and email messages, event content and the copy behind our ads. You will also look after our Egypt community online, answering questions and guiding enquiries to our counsellors.

This role is about transcreation, not translation. You will take Study Now's global campaigns and make them feel as if they were written in Cairo, and help colleagues in Morocco do the same.

About Study Now

Study Now is an international education consultancy that guides students toward global opportunities, from course selection to admission and visa. We partner with universities and institutions in the UK, Europe and other leading destinations, and we work with families across Africa, the Middle East, Europe and beyond. Our support is personalised, transparent and tech-enabled. In Egypt, Study Now operates alongside its sister company, Platinum Education Services, from our office in Heliopolis, Cairo.

The MENA marketing hub is a new team based in Cairo. It owns marketing for Egypt, supports our Morocco office and wider Middle East and North Africa markets, and contributes to Study Now's global campaigns when needed. You will be one of its three founding members, reporting to the Marketing Manager in the UK and working closely with colleagues in Lagos, Nairobi, Casablanca and London.

Scope Of This Role

The role works across three levels of accountability:

Primary market ownership: Egypt

Plan and deliver Arabic and English content for Egypt across social, web, WhatsApp and email. Own the Egypt content calendar, community replies and social-sourced enquiries.

Regional support and global contribution

Adapt and transcreate content for Morocco and other MENA markets with local colleagues, who approve local wording. Provide Arabic versions of global campaigns and MENA content ideas on request.

In Egypt, you own outcomes. Across MENA, you support and adapt. Globally, you contribute when asked.

Key Responsibilities

Content strategy and calendar

• Build a monthly Egypt content calendar that fits the global calendar owned by the Digital Community Manager.
• Use clear content pillars: destinations and courses, scholarships and cost planning, visas and preparation, student stories, careers and employability, and events.
• Plan around the Egypt calendar, including Thanaweya Amma results, graduation season, Ramadan and Eid, and the UK and European intake cycles.

Social content and short video

• Write and produce posts, carousels, Stories, captions and short-video scripts for Instagram, Facebook, TikTok, LinkedIn and YouTube Shorts in Egyptian Arabic, Modern Standard Arabic and English.
• Make simple edits yourself and brief the Creative Designer for anything more complex, through the Marketing Team Schedule board.
• Find and prepare students, alumni and colleagues to appear on camera, with written consent.

Community management

• Respond to comments and messages on Study Now's Egypt channels within agreed response times, in a warm and accurate tone.
• Route genuine enquiries to the counselling team through the agreed process, and escalate sensitive issues quickly.

Web, lifecycle and ad copy

• Write Arabic landing pages and articles, with basic search optimisation for Arabic queries.
• Write Arabic email and WhatsApp broadcast copy for nurture sequences and event invitations.
• Write Arabic and English ad copy variants for the Performance Marketing Specialist to test.

Transcreation and quality

• Adapt global campaigns for Egypt and support Morocco versions with local review.
• Build and maintain a Study Now Arabic tone guide and glossary within your first 60 days.
• Check every claim: no promises about admissions, visas or outcomes that we cannot stand behind.

Events, reporting and learning

• Create content before, during and after Cairo fairs, webinars and partner visits, including live coverage.
• Complete your monthly report in monday.com by the third working day of the following month, reporting organic reach, engagement, response times and social-sourced enquiries.

Experience And Qualifications

Essential

• Three to five years in content marketing, social media or copywriting, with a portfolio of published work in both Arabic and English.
• Native Arabic with excellent Egyptian colloquial and Modern Standard Arabic, and professional written English (C1 or equivalent).
• Experience writing short-video scripts and hooks that performed, with numbers to show it.
• Experience managing an online community or brand inbox.
• Working knowledge of SEO basics and of platform analytics.
• Able to make simple edits in CapCut, Canva or similar.
• Uses AI tools responsibly to speed up work, while owning accuracy and voice.
• Able to work fully on-site in Heliopolis, Cairo, and legally able to work in Egypt.

Desirable

• Education, student recruitment or youth-focused brand experience.
• French or Moroccan Darija, for work with our Morocco office.
• Comfort presenting on camera.
• Email marketing or WhatsApp Business broadcast experience.

Tools And Platforms

Area

Tools you will use or learn

Social and community

Instagram, Facebook, TikTok, LinkedIn, YouTube, Meta Business Suite, WhatsApp Business

Content creation

Canva, CapCut, Adobe Express; Adobe Creative Cloud for light edits

Email and CRM

Elastic Email, GSP (Study Now's CRM), Zapier

Collaboration

monday.com (Marketing Team Schedule board and reporting), Google Sheets content calendar, Microsoft 365, SharePoint

How We Will Measure Success

In your first six months we will look at:

• At least 90% of the agreed Egypt content calendar delivered on time.
• Growth in social-sourced enquiries identified in the CRM.
• Engagement and follower growth on Egypt channels against a baseline set in your first month.
• Response times to comments and messages within the agreed standard.
• Arabic tone guide and glossary live within 60 days.
• Ad copy that wins tests, and transcreations that colleagues in Morocco and globally can use with minimal edits.

What We Offer

• A founding role in a new regional team, with real ownership from day one.
• A direct line to the UK Marketing Manager and daily work alongside marketing colleagues in Lagos, Nairobi, Casablanca and London.
• Multi-market experience across Egypt, North Africa and global campaigns in international education.
• Support for relevant professional certifications and a clear path to a senior title as the hub grows.
• A competitive salary and benefits package, confirmed at offer.

Our Hiring Process

• Application and CV review
• Short screening call, partly in Arabic
• Take-home assessment (72 hours)
• Live interview where you talk us through your own assessment, plus competency questions
• Short practical exercise at our Cairo office
• References and offer

We are moving quickly: the full process takes about two weeks, with interviews in the last week of October. We are looking for people who can start in the first week of November 2026, so please tell us your availability when you apply.

We welcome the responsible use of AI tools in your work. In interview we will ask you to explain your reasoning in detail and without notes, so please make sure the thinking in your submission is your own.

How To Apply

• A CV in English, with your earliest start date.
• Links to, or files of, at least three pieces of your Arabic work and two pieces of your English work, with a line on your role and the result for each.
• A short cover note (no more than 300 words) answering: what does good Arabic content for a 23-year-old Egyptian graduate look like, and what does it avoid?

Expectations Of All Staff

Professional standards

All staff are expected to live Study Now's core values of Transparency, Excellence, Equity and Respect, and Advocacy in their work with students, partners and colleagues.

Equal opportunities

We are committed to equality and diversity and welcome applications from people of all backgrounds.

Dignity at work

Every member of staff is expected to help keep the workplace respectful and free from harassment or intimidation.

Data and confidentiality

Student information is handled with care and in line with Egypt's Personal Data Protection Law (No. 151 of 2020) and UK GDPR where data is processed by our UK team.

Citizenship

Staff act as ambassadors of Study Now, collaborate across offices and represent the company positively at all times.