Content Marketing Specialist

Job Purpose:

Our Program Manager of Corporate Marketing will be responsible for cooperative development, planning and execution of go-to-market programs, product or customer segment promotional calendars and marketing campaigns that align to business strategies. This position will focus on increasing product/brand awareness with target market sectors and customers, generating actionable leads, implementing promotional programs and overseeing the production of advertising and promotional materials.

Job Responsibilities:

● Lead development, planning and execution of go-to-market programs, product or customer segment promotional calendars and marketing campaigns that align to business strategies.

● Own performance on marketing programs and related activities based on specific, measurable objectives and KPIs – established in alignment with marketing and business objectives.

● Lead development and distribution strategy of market-facing content, marketing assets and sales tools to support strategic marketing plans, campaigns and promotions.

● Work with creative, digital and marketing automation team members to create and activate marketing assets such as:Websites: Veritiv-owned, social media, industry/media partners, suppliers.

● Digital and printed product catalogs, collateral, pitch decks/presentations, videos.

● Tactile and digital promotional items to support ever-green and initiative-specific campaigns.

● Live and virtual events and demonstrations.

● Work with marketing services providers for supplemental creative development and services such as campaign responsefulfillment/tracking, product sampling programs, and digital advertising services.

● Analyze and measure success of marketing efforts (e.g. promotions) and lead adjustment efforts as necessary to increase effectiveness.

● Development and execution of market-specific campaigns, with clear objectives, measurable goals and effective tactics.

● Work with media partners and third-party ad serving platforms to target the right audience with the right solutions/campaigns and manage campaign flow.

Additional Responsibilities & Qualifications:

• Responsible for developing, creating, and managing compelling content that supports brand awareness, customer engagement, lead generation, and sales growth across global markets that are aligned with business objectives.

• Translate technical packaging and supply chain concepts into engaging, customer-focused content.

• Support product launches, industry campaigns, sustainability initiatives, and corporate communications through targeted content development.

• Maintain a content calendar and coordinate content production across multiple business segments and geographic markets.

• Support marketing initiatives by adapting content for diverse audiences and markets.

• Use analytics and customer insights to continuously improve content effectiveness.

• Prepare reports and recommendations to optimize content strategy and campaign performance.

• 5+ years of experience in content marketing, digital marketing, communications, or related roles.

• Exceptional writing, editing, and proofreading skills with experience creating content for B2B audiences.

• Familiarity with marketing analytics tools (i.e., Power BI, Adobe Analytics, etc.) and experience with CRM and marketing automation platforms such as Salesforce, Marketo, or similar platforms.

• Knowledge of sustainability and packaging industry trends.

Work Experience:

● 5-10 years of related job experience.

● Ability to manage multiple projects, work under pressure, and adapt to sudden changes in the work environment.

● Ability to work quickly and efficiently.

● Excellent verbal, written, people, and diplomacy skills are required.

● Experience with Salesforce.com or other CRM is preferred.

● Experience working with ERP systems, contract management, CRM systems and project management tools preferred.

● Knowledge of major ERP (enterprise resource planning) software applications such as SAP, Oracle, or PeopleSoft.

● Proficient with Microsoft Office Suite.

● Strong customer service skills (friendly, courteous and helpful).

● Strong planning and organization skills are required.

Education:

● Bachelor's Degree Preferred

What We Offer

• Engaging and inclusive culture with employee-led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
• Extensive training opportunities, professional development programs, career pathing, and mentorship opportunities.
• Collaborative atmosphere with our customers and suppliers to create healthier, safer and more sustainable communities through our responsible operations and innovative solutions.
• Healthcare benefits (including medical, dental, vision, and health savings account), life, AD&D, and disability insurance, 401k, paid time off, tuition reimbursement, employee assistance program, and other fringe benefits.

About Veritiv

Together with its subsidiaries, Veritiv is the leading full-service provider of packaging solutions. Veritiv also provides JanSan, hygiene, print and publishing products and services. Veritiv serves customers in a wide range of industries, through team members around the world helping shape the success of its customers. For more information, visit www.veritiv.com and connect with the Company on LinkedIn.