Content Marketing Senior Associate

What You'll Do

At Principal, we help people and businesses achieve financial security through innovative solutions and meaningful customer experiences. We're looking for a Content Marketing Senior Associate to join our Benefits & Protection Marketing team and play a key role in maintaining and optimizing a broad portfolio of marketing content that supports our customers, business partners, and strategic objectives.

In this role, you'll combine strong project management, communication, and content review skills to ensure marketing materials remain accurate, compliant, and effective. You'll collaborate across marketing, creative, compliance, and business teams while managing multiple content updates and deadlines simultaneously.

What You'll Do

• Deliver timely, accurate, compliant, and brand-aligned updates to a wide variety of marketing materials including brochures, flyers, presentations, videos.
• Manage multiple concurrent content projects while balancing competing priorities and deadlines.
• Partner closely with marketing colleagues, creative teams, compliance, and business stakeholders to move content efficiently through review and approval processes.
• Maintain and manage a large library of approved marketing content and support ongoing content renewal efforts.
• Utilize project management tools and established workflows to monitor progress, communicate status updates, and ensure deliverables stay on track.
• Analyze content performance and recommend opportunities to improve messaging, audience engagement, and overall effectiveness.
• Identify process improvements and leverage technology, including AI-enabled tools, to help drive operational efficiencies.

Who You Are

• Bachelor's degree or equivalent experience.
• 2+ years of experience in marketing, marketing communications, public relations, journalism, or content operations.
• Strong project management, organization, and prioritization skills.
• Excellent written and verbal communication skills.
• Experience reviewing, editing, or maintaining content with a high degree of accuracy.
• Exceptional attention to detail and commitment to quality.
• Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
• Strong problem-solving and decision-making abilities.
• Ability to translate information and data into actionable recommendations.

Preferred Qualifications

• Experience in marketing, marketing communications, public relations, journalism, content operations, or related fields.
• Experience working within a regulated industry such as financial services, insurance, healthcare, or similar environments.
• Familiarity with content management or sales enablement platforms.
• Proficiency using project management platforms.
• Understanding of marketing content governance, approval processes, and compliance reviews.
• Experience leveraging AI tools to improve workflows and operational efficiency.

What Will Make You Successful

The ideal candidate is highly organized, collaborative, and detail oriented. You'll thrive if you enjoy balancing multiple projects, building strong stakeholder relationships, and ensuring content remains

accurate, current, and impactful. Success in this role is driven by your ability to manage deadlines, communicate effectively, and consistently deliver high-quality work.

Why Join Principal?

For more than 140 years, Principal has helped individuals and businesses build financial security. We're committed to creating an inclusive workplace where employees can grow their careers while making a meaningful impact on the lives of our customers. Operating at the intersection of financial services and technology, we continue to build innovative solutions that help people live better lives.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$58900 - $79800 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Location

This position is based at Principal's Global Headquarters in Des Moines, Iowa. Team members in this role benefit from a hybrid work arrangement, working in the office three days per week and remotely for the remainder of the week.

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

8/26/2026

Most Recently Posted Date

8/26/2026

Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.