Content Marketing Manager

About Octopus Legacy:

Death is tough enough without everything else that comes with it. Octopus Legacy is rewriting how the UK deals with death by helping people plan, protect and pass on their legacies, so there's space for the people they love to focus on what they leave behind. Set up by founder Sam Grice after his father died suddenly, Octopus Legacy is now one of the UK's fastest-growing startups, having helped over 1 million people plan for death and find support after someone has died. But we're just getting started.

Last year we saw huge growth, to revenue and to customer numbers, often through B2B or inorganic channels. This year a big focus is for our brand to catch up. Creating engaging, memorable, human-led content will be a huge part of this strategy.

Octopus is known for humanising dusty and impersonal industries. Octopus Energy has done it for the energy sector and Octopus Legacy is next. Our founder has a story that deeply connects with a universal experience. Our customers tell stories that deserve to be heard. This space is begging to be brought to life. We're looking for the person who turns that potential into a scaling content engine that people can't ignore.

About You:

This is a hands-on production role: you'll be doing more than you're planning.

You'll own the creative output across organic social, the brand newsletter, the blog, our founder's LinkedIn, our website and our Legacy Film product: concepting, writing, filming, editing, posting and measuring.

You've got an instinct for finding the human nugget that sits behind the subjects most people avoid. When you look at our space you're overflowing with content ideas around death, connection, life and loss. You can write, talk and connect with people about death, grief, legal processes and the bureaucracy of bereavement with warmth, plain language and humanity. You're not afraid of these topics - in fact, you're endlessly curious about them.

You move between strategy and execution effortlessly. You don't just have the idea. You execute on it, quickly. You don't wait for blockers to move out of the way before moving forwards. You find ways of removing them yourself, or find a new path to reach the end goal.

You're analytical, leveraging data to double down on what works, generate new ideas, optimise existing content and know when to move on to something new. You embrace AI and are constantly testing new tools that help you move faster and increase your impact.

You're confident writing (newsletters, blogs, LinkedIn posts), in front of camera, interviewing people in the street, and editing that content to drive high engagement (using video editing and design tools like Canva and Figma). And you have a wealth of examples that show how you've tested, iterated and improved content to drive more impactful results.

Responsibilities:

• Organic social: You'll own LinkedIn, Instagram, TikTok, YouTube, Reddit and new emerging channels end-to-end: strategy, calendar, writing, filming, editing, posting and measuring.
• The brand newsletter: You'll define the concept that adds the most value to our customers - the thing that makes them feel something every time they open an email from us. You'll scale it from the ground up, ensure it's constantly improving, and report on its growth.
• Blog: You'll own our blog content, leveraging SEO and GEO principles that help us reach and engage more people in a way that's authentic to our brand.
• Content calendar: You'll own it. Deciding what stories we tell, how we tell them, and how to make them land with impact - whether that's UGC, vox pop, shot on a phone or more professionally.
• Legacy Films: You'll scale our Legacy Film product, helping more people tell the stories that matter and leave behind these priceless gifts. You'll guide the customer journey, standards and execution of these films across the business.
• Data analysis: Translate data, research and tests into high-performing content that cuts through the noise. Communicating these results so we can learn from what works and what doesn't.
• Staying at the cutting edge of AI tools: To improve speed and impact while not compromising on quality.
• Make it, measure it: Build your own dashboard. Use instinct to make the work, and data to sharpen the next round. Monthly read-out to the wider marketing team: what worked, what didn't, what next.

What We Measure

You'll be measured on the growth of the channels you own.

• Brand LinkedIn - follower growth and engagement
• Founder LinkedIn - follower growth and engagement
• Instagram, TikTok, YouTube — follower growth and engagement
• Newsletter - subscriber growth, open rate (OR), CTR, LTV
• SEO & GEO - growth in positioning and mentions across search and AI citations where it matters

What This Role Isn't

• Not a content strategy role. We need a planner and doer, not just a planner.

Benefits:

• Octopus share incentive scheme.
• Flexible working: 3 days in the office (Holborn), remote 2 days a week.
• Flexible holiday + extra day off for your Birthday.
• Work from anywhere in the world for up to 4 weeks per year.
• Vitality Health & Life Insurance.
• Pension scheme.
• Enhanced parental leave.
• Free Will & LPAs + discounts on other Octopus services.
• Cycle to Work Scheme and access to the Electric Vehicle (EV) Salary Sacrifice Scheme.
• Octopus Giving: we match any charitable fundraising that you do up to £500.
• Octopus Springboard: where we help our employees become fully-fledged entrepreneurs.
• Dog friendly office.
• Breakfast every day, snacks and wellness activities.

We know that to be truly innovative, we need to have a diverse team around us. That is why Octopus Legacy is committed to creating an inclusive environment and is proud to be an equal opportunity employer.