Content Marketing Lead

Content Marketing Lead

Marketing • San Francisco, CA • Full time • Hybrid • $140K-$180K + Equity

About Rec

Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003, or even worse, filled out a piece of paper.

$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.

At Rec (recreation.ai), we're using AI to change that: reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection, a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.

We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.

People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.

About The Role

Rec is looking for a Content Marketing Lead who can turn what's actually happening in our market, partner wins, product launches, real customer stories, into content that moves deals forward. Reporting to the Head of Revenue and working closely with our Head of Growth Marketing, this person owns the story Rec tells: to Parks and Recreation directors evaluating us for the first time, to private recreation operators just learning who we are, and to a market watching us build density metro by metro.

This is a hands-on role, not a management one. You won't inherit a team of writers to direct. You'll do the interviewing, the drafting, the editing, and the shipping yourself, and pull in contractors or freelancers only where it genuinely extends your capacity. Most of the job is strategy, sourcing, and editorial judgment: deciding which stories to tell, which proof points matter to which buyer, and how a piece needs to be built so Sales will actually use it. The writing itself is the smaller half.

Two things make this role different from a typical B2B content job. First, most of what you'll write starts as a real deployment: a city, a facility, a program director with a specific before-and-after story. You need to be comfortable interviewing partners directly and turning a messy conversation into something clear and credible, not just pulling ideas from a content calendar. Second, Rec is actively shaping its AI narrative right now. You'll need to translate real product and workflow change into stories that land with practitioners who don't care about “AI” as a category, only about getting their time back.

What You'll Own

• Partner proof: Turn Rec deployments into case studies, testimonials, and short-form video assets. Build a reusable library of quotes, story snippets, and proof points that Sales, ABM, and events can pull from directly.

• AI narrative: Translate Rec's AI capabilities into clear, concrete stories for Parks & Recreation and private rec operators, grounded in real workflow change, not abstract AI messaging.
• Sales and campaign assets: Build the decks, one-pagers, proposal content, landing pages, and email copy that Sales and Growth Marketing use in live opportunities and ABM campaigns, modular enough to adapt by market, persona, and stage of the buying process.
• Editorial ownership: Set and run Rec's content calendar and voice across the website, blog, and social channels, with an eye on SEO and how AI-driven answer engines (AEO) surface content.
• Interviewing and synthesis: Interview partners, Sales, Product, and Customer Experience directly, and turn messy input into content that's accurate, credible, and fast to ship.
• Cross-functional partnership: Work closely with Growth Marketing (which owns demand gen, ABM strategy, and pipeline systems), Sales, Product, and Customer Experience so content ships in service of active deals and campaigns, not in isolation.

Who You Are

• 5-8 years of B2B content marketing experience, ideally at a startup or scale-up, with real case studies, customer stories, or sales enablement assets you can point to, not just blog posts.

• A strong, clear writer across formats: long-form articles, case studies, video scripts, sales decks, and web copy.
• Comfortable picking up the phone to interview a customer or partner and turning that conversation into a story. This role is closer to journalism than copywriting.
• Working knowledge of SEO and how AI/answer engines (AEO) surface content, and how to write for both.
• Experience partnering directly with Sales or Demand Gen to build assets that get used in live deals, not just published and forgotten.
• A self-starter who's comfortable owning strategy and execution alone in a lean team. This isn't a role for someone who wants to manage a team of writers on day one.
• Bonus: experience with vertical B2B/AI storytelling, or coordinating short-form video production.