Content Marketing Coordinator

The Content Marketing Coordinator assists with the daily organization and coordination of all resort marketing activities and initiatives. Completes essential tasks as assigned in support of Gunstock's marketing strategy to drive top-line growth, and improve guest acquisition, retention, and brand loyalty. As a guest-focused organization, it is the responsibility of all resort employees to create a WOW experience for our guests.

General Accountabilities:

Marketing Operations

• Work with the Marketing Director to develop engaging and creative written content for social media, web, blogs, daily conditions report, e-blasts, and press releases and ensure consistent on-brand messaging that promotes Gunstock's presence in the NH tourism marketplace.
• Write and schedule daily content across social media platforms including Facebook, Instagram, X, LinkedIn, and YouTube that corresponds with promotional campaigns, special events, weather conditions, and expected business volumes;communicate with followers in a positive and creative way and engage active followers as unofficial brand ambassadors; respond to comments and direct messages, noting recurring themes and elevating guest service issues as needed.
• Provide photo and video production support for a range of promotional efforts, such as daily conditions reports, photo shoots, TV commercial shoots, radio spots, and press conferences.
• Organize and maintain the inventory of all marketing collateral including photos, logos, artwork, and video to ensure all marketing literature, archives, and sample files are securely maintained in a central location for use in marketing materials.
• Prepare and distribute news releases and press kits as needed; assist with copywriting for select marketing communications including email and marketing campaigns.
• Assist with the development of waymarking for guest information, events, and programs; coordinate timely installation of all signage for current events and info; compose and update resort phone greetings on a seasonal basis to coincide with changes in the days and hours of operations.

Direct Promotions

• Coordinate logistics for direct promotions and trade shows as needed; assist with the design and development of trade show exhibits, promotions, and packaging.

Schedule:

This is an in-person position. During peak operational periods Gunstock is open to the public 7 days/week, with weekends being our busiest times. This position does require weekend and holiday availability.