Content Manager

CONTENT MANAGER

JOB SUMMARY

The Content Manager is responsible for researching relevant travel topics, creating and implementing thoughtful, data-driven content plans, and collaborating with a creative/production team to develop content that translates across print and digital channels.

WHO WE’RE LOOKING FOR

• Thrives in a fast-paced environment.
• Experience supporting a wide array of projects and clients simultaneously.
• Able to think strategically and work collaboratively with cross-functional teams.
• Great attention to detail, excellent communication skills and the ability to manage many projects under tight deadlines.
• Able to manage own workflow while coordinating with project teams and management on schedules, requirements, goals and assignments as needed.
• Able to respond positively to client and peer criticism and feedback, as well as deliver it in a constructive way.
• Able to communicate clearly and concisely, both verbally and in writing.
• Experience communicating with clients.
• Able to effectively manage relationships, both internally and externally.
• Can-do attitude and dependable work ethic.

RESPONSIBILITIES

• Creates high-quality travel marketing content for multiple platforms.
• Leverages research, website analytics, SEO tools, client-marketing objectives and brand positioning to create content calendars, drive strategy and develop effective content across multiple platforms.
• Successfully employs SEO best practices to drive traffic to content, keeping in mind effective user experience in interactive products.
• Plans and produces content for clients’ various content channels, including email marketing, social media and more.
• Presents content strategies and concepts to clients and other internal/external stakeholders.
• Supports other content creators through collaboration on story ideas, copyediting and proofreading content.    
• Mentors junior content creators.     

REQUIREMENTS

• 3-4 years’ experience in content development preferably with a tourism or features focus.
• Extensive long-form writing experience.
• Advanced understanding of and continual self-education on marketing best practices.
• Understand and navigate digital-media platforms.
• Proficient with web-content best practices, including SEO and uploading content into a content management system.
• Ability to utilize approved AI tools to assist with research, drafting, optimization and workflow efficiency while maintaining quality, accuracy and brand alignment.
• Possesses an engaging writing style, creativity, and excellent attention to detail, along with the ability to shift voices/writing styles for different brands.
• Demonstrates a healthy balance of creative, editorial and technical skills.
• Ability to review and distill multiple sources of information to support strategy and provide direction.
• Understands consumer behaviors related to travel planning and travel technology.