Content Manager

We are Bernadette, A VCCP Company. We are a Digital Innovation company. We design and make digital experiences, products & campaigns. We are serial collaborators, makers and pioneers. We are here to make a difference.

About The Role:

We are looking for someone to join our team as a Content Manager. Responsible for the day-to-day maintenance of content on our client's external-facing websites.

A Content Manager is someone who loves content, the digital landscape and technology alongside a love for building experiences, managing products and all the things people engage with online. They know content management, how to organise site architectures and have great attention to detail. They’re always checking and double checking theirs and their team’s work to ensure the final output meets the highest standard. They’re careful and considered, flagging challenges to their colleagues and collaborating to find solutions. They have an interest in websites, SEO, basic design principles and user experience.

This role works closely with colleagues inside and outside the team across a range of web projects to implement content changes, ensuring accuracy, consistency and quality at all stages.

The Content Manager will make web updates, build and publish web pages, audit, and update existing content, and monitor website performance against a set of objectives/KPIs. This role will support the wider department and business through a range of tasks that will ensure that the client’s online presence delivers audience engagement, advocacy and acquisition goals.

They will be hungry to do the best work. They are a diligent and determined and play well as part of a team. They collaborate with project managers, account managers, designers and UX teams to build brilliant digital experiences.

Key To The Role:

Website Content management

• Support the day-to-day maintenance of the client's external-facing websites using our content management systems and our project management tool.
• Make web updates, build and publish web pages, ensuring changes are timely, accessible, optimised for user experience across desktop and mobile devices and aligned with the client's brand and editorial standards.
• Review and publish content updates done by self-serve editors.

Website performance and optimisation

• Monitor website performance using Google Analytics and other reporting tools to evaluate user engagement and achievement of agreed KPIs.
• Support ongoing optimisation of web content through SEO best practice and data-driven recommendations provided by our SEO agency and tools available.

Content Production

• Manage the production of assets and briefing design for the client’s digital channels primarily within the BAU workstream
• Photoshop/figma and editing skills a plus but not essential
• Support the delivery of website development projects by planning and implementing content updates, sometimes taking the lead on defined project activities.

Client services

• You will be responsible for delivering an efficient and effective service
• Web requests: manage and respond to client web and troubleshooting requests
• Assisting Account and Project Management teams with providing services for digital campaigns
• You will communicate directly with the client as well as with our agency partners

Project support

• Support the delivery of website development projects by planning and implementing content updates, sometimes taking the lead on defined project activities.
• Participate in user acceptance testing (UAT) for new functionality, identifying and reporting issues prior to release.

Continuous improvement

• Identify opportunities to improve website content, CMS processes and publishing workflows to increase efficiency and enhance the user experience.
• Keep up to date with developments in digital content, accessibility, SEO, analytics and content management best practice, applying learning to improve the client’s digital presence.

Required skills

• Understanding of web publishing, SEO, and digital content best practices
• Knowledge of accessibility standards and tagging best practices for content discoverability
• High attention to detail with an eye for design layout, sanity checking user journeys and accuracy
• Strong organisational skills are essential
• Clear understanding of the role of content within the wider digital landscape
• Good client facing skills – ability to lead across client calls/meetings and troubleshoot
• Skilled in managing multiple projects to a high standard and meeting deadlines in a fast-paced environment


Objectives For The Role

• Web content is accurately edited, published and maintained in a timely manner.
• Timely response to and resolution of enquiries, requests and issues.
• Accuracy and integrity of data in business systems.
• Development of relationships within and outside the team, and positive feedback from colleagues.
• Compliance with processes, procedures and standards.
• Contributions to process reviews and operational improvements.

Technical Skills:

• Proven experience managing multi format digital content within a CMS environment (Contentful experience desired)
• Basic knowledge of HTML and CSS to troubleshoot formatting issues
• Basic knowledge of image editing software such as photoshop, figma, etc
• Experience using Google Analytics (desired)

Vccp De&I Statement

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via [email protected].

Criminal Records Information

As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.

**Please note, we try to respond to as many applications as possible but, if you do not hear from us within two weeks of submitting your application, please assume we are unable to proceed with your application for this specific role. Thank you for your interest in VCCP**