Content Executive

Content Executive

Location: Hybrid (2 days a week in the office in Maidstone, Kent)

Salary: £24,000 – £28,000 DOE

Perks: 4-Day Work Week (compressed hours), Flexible Working, Private Healthcare (Inc. Dental) & 28 days holiday

Ready to create digital marketing that people actually love?

If you could eat digital strategy on toast for breakfast, you’re our kind of person.

At Reflect Digital, we unleash potential by combining the power of behavioural science with the art of marketing. We believe the future belongs to brands that produce useful, engaging, and distinctive content wherever audiences are searching - from traditional Google rankings to AI-powered search, social media, and beyond. We’re not looking to replace human brilliance with tech; we use AI responsibly to handle repetitive admin and speed up research, leaving you with more time for strategy, creativity, and writing amazing content.

About Us:

Reflect Digital is an award-winning, behavioural science-led digital marketing agency. Since 2011, we have been connecting our clients with their audience by understanding customer motivations to deliver exponential growth. Our strategies seamlessly blend behavioural science, AI-powered insights, and marketing creativity to deliver next-generation search experiences, earning us multiple accolades, including Agency of the Year 2024 and Employer of the Year 2025

Sound like a team you’d love to join? Read on.

Role Responsibilities

This is far more than writing standard blog posts. As our new Content Executive, you’ll craft behaviour-led copy across a wide variety of channels and formats: website copy, email sequences, video scripts, social media, case studies, and landing pages.

You won't be doing it in a silo. You’ll collaborate closely with our Content & Digital PR specialists, SEO experts, Creatives, and Behavioural Scientists to craft content that ranks, engages, and converts.

Here is what you’ll be doing day-to-day:

Creating High-Standard, Multi-Format Content

• Write compelling copy: Produce clear, engaging content across a range of formats, including website copy, landing pages, blogs, email marketing, video scripts, social media content, and case studies aligned with client brand tone.
• Write for the audience: Draft website copy informed by audience insights, behavioural science principles, AI-assisted research, keyword analysis, and search intent.
• Build SEO briefs: Work alongside SEO + Content Managers to build SEO content briefs that pinpoint opportunities for keyword optimisation, internal linking, and user engagement.
• Use AI responsibly: Use AI tools to support research, ideation, drafting, and editing, while applying your own critical thinking, human creativity, and context to ensure accuracy.
• Quality control: Thoroughly proofread and quality-check all work for spelling, grammar, and alignment with agency standards before anything goes live.
• Spot trends and opportunities: Collaborate with managers to identify content opportunities through competitor analysis, search trends, and emerging topics to boost traffic and rankings.
• Manage content on CMS platforms: Gain hands-on experience using various Content Management Systems to upload, update, and publish client content.

Collaborating Across Agency Teams

• Cross-channel teamwork: Work closely with SEO, Digital PR, Paid Media, Creative, and Growth teams to contribute to broader digital marketing workstreams.
• Behavioural email campaigns: Partner directly with the Behavioural Science team to craft audience-first email marketing content.
• Knowledge sharing: Build positive working relationships across the business and actively share insights across channels.

Growing Your Skills

• Own your development: Take ownership of your career path with the support of your team, actively seeking feedback and participating in agency training across SEO, AI, and behavioural science.
• Stay curious: Keep up with new content formats, platforms, AI search tools, and technologies to continuously elevate the quality and performance of your work.

Who We Are Looking For...

We care deeply about who you are and how you work. You’ll be a great fit if you:

• Love storytelling: You have a genuine passion for writing and creating useful content for real people.
• Are naturally curious: You enjoy learning about human behaviour, SEO, AI, and digital trends.
• Embrace new tech: You're excited to experiment with AI tools to supercharge your workflow without cutting corners on quality.
• Have brilliant attention to detail: You take pride in proofreading, tone of voice, and producing polished, accurate work.
• Are a team player: You thrive in a supportive, feedback-friendly environment where everyone looks out for each other.

Why You'll Love Working With Us

We believe that to do great work, you need a workplace that cares about you as a human.

• 4-Day Work Week (compressed hours) & Flexible Working: We respect your time and work-life balance.
• Living Our Values: We operate like a family—caring, honest, and inclusive. We’re ambitious like Olympic athletes ("Going for Gold"), but always supportive.
• Real Development: You’ll learn directly from industry mavens and get access to regular training across AI, SEO, behavioural science, and broader digital strategy.
• Great Benefits: 28 days holiday (excl. bank holidays) PLUS your Birthday off, a Charity Day, and office closure between Christmas and New Year. Plus, comprehensive Aviva Private Healthcare (including dental).

How To Apply

Ready to join a team that values your creativity and growth? Send us your CV and a brief cover letter (or portfolio samples) showing us why you’re passionate about content.

Ready to supercharge your career? Apply now!

Diversity and inclusion are at the heart of what we value as an organisation. Reflect Digital is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our People team is happy to support any reasonable adjustments that are needed within the recruitment process, such as additional time or different application or interview formats. If we can do something to alter the recruitment process to better suit you, please let us know when you apply. We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. Your information will be kept confidential according to the General Data Protection Regulation (GDPR).

Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Reflect Digital, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

To watch staff testimonials about our company culture, you can watch this video on YouTube.

Interview process - What to expect.

This is a more detailed breakdown of our interview process and what to expect at every stage. As stated above, if you need any reasonable adjustments to be made to this process, please let us know.

• Cultural Interview with People Director & Hiring Manager interview via Google Meets - 1 hour
• Task Stage - A task is set in advance, and then a task Interview in person (where applicable to the role) - 1.5hrs at the Maidstone office
• Video or phone interview with our CEO, Becky.