Content Creator & Video Strategist

If you get a rush out of creating content that stops the scroll, this is your role. The Content Creator & Video Strategist will own end-to-end video storytelling for Golden Steer’s seasonings and restaurant brands, creating high-impact content that drives sales and builds brand experience across digital channels. This role combines creative vision with operational execution, focusing on both paid acquisition content for eCommerce and immersive restaurant storytelling that captures the dining experience.

Responsibilities

• Conceive, shoot, and edit short-form video from idea to publish with full ownership of the final product.
• Lead creative direction and develop a distinct storytelling point of view, rather than executing pre-defined briefs.
• Produce ~60% paid content designed to drive seasoning purchases, optimized for conversion and ROAS.
• Create ~40% restaurant content for New York and Las Vegas, capturing the food, ambiance, and dining experience.
• Tailor narratives to platform and funnel stage, from awareness to purchase-driving content.
• Shoot on location during live service in restaurant kitchens and dining rooms, adapting to real-time operations.
• Manage production pipeline: schedule shoots, organize footage, and deliver content quickly without compromising quality.
• Collaborate with marketing team to align video content with campaigns, product launches, and brand priorities.

**Location:** In person at New York City location, with periodic travel to Las Vegas (roughly one week per quarter) **Schedule:** Hybrid in-person role with evening and weekend shoots; not an always-on position—aligned with restaurant operations

Requirements

• Expert storytelling ability—proven capacity to build compelling narratives around food, products, or experiences that drive action.
• Excellent editing skills with a strong sense of pacing, sound, and platform-specific formats (e.g., TikTok, Instagram Reels).
• Capable of capturing usable footage on an iPhone; polished videography is a plus but not required.
• 3–5 years of experience creating content with direct exposure to paid social media—proven track record of end-to-end creative performance.
• Proficiency in editing tools such as CapCut, Premiere, or equivalent, and familiarity with Meta Ads Manager.
• Understanding of eCommerce creative—ability to differentiate between brand awareness and direct-response content.
• Strong sense of ownership and pride in every piece of content, from concept to publish.
• Genuine passion for food and a love for the restaurant experience.
• Flexibility with schedule—willing to shoot evenings and weekends due to live service operations.
• Appreciation for brand history and legacy, especially within a long-standing institution like Golden Steer.

Preferred Qualifications

• Experience with motion graphics, social analytics platforms (e.g., Sprout Social, Motion).
• Background in directing or briefing external creative talent.
• Familiarity with Canva.

Benefits

• Healthcare, Vision, and Dental coverage
• Paid Time Off