Content Creator & Marketing Analyst (Student Worker)

Primary Function:

Bellevue University is seeking a highly motivated student to join our Growth Marketing Team as a Part-Time Content Creator and Marketing Analyst. This role is ideal for a student passionate about marketing, content development, brand and using data to drive outcomes. You will play a key role in supporting the university’s brand engagement efforts by creating dynamic, student‑centered content and using a blend of creativity and data insights to continuously enhance Bellevue’s brand presence.

This role is ideal for a creative, outgoing student who loves storytelling and wants to help highlight the on‑campus, residential experience. In addition to content development, the student worker will also support a range of marketing initiatives, gaining real-world experience in strategy, social media and content creation.

This work-study position provides an opportunity to contribute meaningfully to enrollment marketing and the Bellevue University brand, while building a portfolio of accomplishments relevant to future marketing and data roles in the education sector.

Essential Functions:

• Develop engaging short‑form videos (with an emphasis on TikTok) that highlight campus life, events, student voices, and day‑to‑day experiences.
• Film and photograph on‑campus locations, activities, programs, and people.
• Edit videos using mobile or desktop editing tools to align with brand guidelines and trends.
• Participate in brainstorming sessions for new campaigns and content ideas.
• Analyze enrollment trends, student engagement data, and campaign performance to support marketing strategy.
• Track and report on key marketing metrics in social tools and across platforms such as Google Analytics, Tableau, Marketing Cloud, Blackboard, and social media tools.
• Conduct research on peer institutions and local/regional educational trends.
• Collaborate with marketing staff to deliver on specific project-based assignments as needed.
• Present findings and actionable recommendations to the marketing team.

Marginal Duties and Responsibilities:

• Performs other duties as requested.

Key Learning Outcomes & Performance Accomplishments:

By the end of your appointment, you will be expected to:

• Develop a portfolio of social media content aligned with the university’s evolving emphasis on social media as a key business and engagement tool.
• Improve campaign performance in a selected metric (e.g., open rate, click-through rate, engagement) based on your recommendations.
• Contribute to a cross-departmental marketing initiative, demonstrating the impact of analytics on decision-making.
• Maintain a professional portfolio of work samples, including content, reports and presentation summaries.

Qualifications/Skills:

• Currently enrolled as an undergraduate or graduate student in Marketing, Communications, Business, Data Analytics or a related field.
• Strong interest in the education sector and/or higher education administration.
• Comfort with developing short form video content and other social media content.
• Proficiency in Excel and Google Sheets; familiarity with analytics tools like Google Analytics, Tableau, or Power BI is preferred.
• Excellent communication, collaboration, and time-management skills.
• Ability to work independently and maintain attention to detail.
• Preferred: Experience with CRM (e.g., Slate, Salesforce, HubSpot).
• Preferred: Understanding of educational marketing challenges, such as enrollment funnels, student retention, and alumni engagement.

Working Conditions:

• Works in a normal office environment.
• Occasional standing and stooping for filing

NOTE: The statements above are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

The Higher Education Opportunity Act requires institutions participating in federally funded financial aid programs to make information about the institution available to the public, current and prospective students, and current and prospective employees. The Bellevue University Consumer Information webpage, found at www.bellevue.edu/student-support/consumer-information/consumer-information, provides readily accessible information to help consumers make informed decisions about post-secondary education. Bellevue University’s Annual Security and Fire Safety Report (ASR), found at www.bellevue.edu/student-support/consumer-information/pdfs/annual-safety-report.pdf, provides information about campus crime statistics and institutional security policies and procedures as well as information about student housing fire statistics and fire safety policies. You can obtain a paper copy of these reports from the Bellevue Dean of Students office by calling 402-557-7028. In addition to this, Bellevue University is an Equal Opportunity Employer.