Content Creator and Social Media Manager

The Content Creator & Social Media Manager is responsible for showcasing the creativity, craftsmanship and culture of Firecracker Works across all our social media platforms.

Working closely with the Managing Director and production team, the role captures the story behind our work—from concept and fabrication through to installation and live events—creating engaging content that strengthens our brand, attracts new clients and supports recruitment.

This is a hands-on creative role requiring regular travel to workshops, client sites and live events. The successful candidate will combine exceptional visual storytelling with strong social media expertise, helping position Firecracker Works as one of the industry's leading creative production companies.

Key Responsibilities

Content Creation

• Capture high-quality photography and video across workshops, installations, client events and behind-the-scenes activities.
• Plan and produce engaging content for LinkedIn, Instagram, Facebook, YouTube and emerging platforms.
• Create short-form and long-form video content.
• Produce project case studies showcasing the design and build process.
• Edit photography and video to a consistently high standard.
• Maintain a well-organised digital media library.

Social Media Management

• Develop and manage the company's social media calendar.
• Publish engaging, high-quality content across all channels.
• Write compelling captions and project stories.
• Monitor engagement and respond appropriately to comments and messages.
• Grow audience reach, engagement and follower numbers organically.
• Identify opportunities to leverage trends while maintaining the Firecracker Works brand.

Brand Development

• Ensure all content reflects Firecracker Works' values, creativity and quality.
• Maintain visual consistency across all platforms.
• Work with leadership to develop campaigns supporting business objectives.
• Promote company culture, innovation and craftsmanship.
• Support employer branding and recruitment campaigns.

Project Storytelling

• Attend project installations across the UK and internationally where required.
• Capture every stage of a project—from design through fabrication to completion.
• Interview team members and clients where appropriate.
• Produce engaging written case studies and project summaries.

Marketing Support

• Assist with website updates and portfolio development.
• Support award submissions with photography and supporting material.
• Create marketing assets for presentations and proposals.
• Develop content for email marketing campaigns.
• Support internal communications.

Analytics & Performance

• Monitor social media performance using platform analytics.
• Report monthly on engagement, audience growth and campaign performance.
• Identify successful content themes and optimise future content accordingly.
• Stay current with social media trends, platform updates and emerging technologies.

Key Performance Indicators

The Content Creator & Social Media Manager will be measured against:

• Audience growth across key platforms.
• Engagement rates.
• Reach and impressions.
• Website traffic generated from social channels.
• Quality and consistency of published content.
• Delivery of agreed content calendar.
• Growth in project enquiries influenced by digital channels.
• Recruitment engagement through social media.
• Internal stakeholder satisfaction.

Knowledge & Experience

Essential

• Proven experience creating professional social media content.
• Excellent photography and videography skills.
• Strong video editing capability.
• Experience managing business social media accounts.
• Exceptional written communication and copywriting skills.
• Strong understanding of LinkedIn, Instagram and other major platforms.
• Experience planning and delivering content calendars.

Desirable

• Experience within events, design, architecture, construction or creative industries.
• Drone photography qualification.
• Adobe Creative Suite experience.
• Motion graphics experience.
• Basic graphic design skills.
• Experience using analytics and social media management platforms.

Skills & Behaviours

• Creative storyteller.
• Excellent eye for detail and composition.
• Highly organised.
• Self-motivated.
• Confident communicator.
• Curious and proactive.
• Comfortable working in fast-paced environments.
• Flexible with travel and occasional evening/weekend work.
• Passionate about creativity and craftsmanship.

Equipment & Software

The successful candidate should be proficient with or willing to develop expertise in:

• Adobe Premiere Pro
• Adobe Lightroom
• Adobe Photoshop
• Adobe After Effects (desirable)
• CapCut or equivalent mobile editing software
• Canva
• LinkedIn Campaign tools
• Instagram Creator tools
• Meta Business Suite
• Google Workspace

Working Relationships

Internal:

• Managing Director
• Technical Design Team
• Production Team
• Workshop Teams
• Operations

External:

• Clients
• Photographers and videographers
• Marketing agencies
• Industry partners
• Event organisers

What Success Looks Like

Within the first 12 months, the Content Creator & Social Media Manager will have:

• Established a consistent and recognisable Firecracker Works presence across all key social media platforms.
• Increased audience engagement and follower growth through high-quality, authentic content.
• Built a library of professional photography and video showcasing the breadth of the company's work.
• Embedded content creation into the lifecycle of every major project, ensuring regular, engaging updates from concept to completion.
• Produced compelling case studies and campaigns that support business development, client confidence and recruitment.
• Helped position Firecracker Works as a leading creative fabrication company by telling the stories behind the people, projects and craftsmanship that set the business apart.