Content Creator

Who We Are

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

What We’ll Need

We’re looking for a hands-on Content Creator who can bring the Wingstop flavor, food, and culture to life across social and digital platforms through compelling visual narratives. A fast-moving visual storyteller who helps Wingstop create more content, more often, and respond to culture faster. This role is built for someone who thrives behind the camera and loves making content at speed: from capturing moments in real time to editing fast-turnaround assets that feel culturally relevant, platform-native, and unmistakably Wingstop. Just as importantly, this person has strong editorial instincts and understands how to identify the moments worth capturing, how to make food look craveable, and how to balance speed with quality.

This role focuses on content creation—the capture, editing, and delivery of always-on social-first content across Wingstop's owned channels, partnering closely with the Social team, which leads channel management, publishing strategy, community engagement, and performance reporting.

You understand how people consume content across platforms and how to create stories that feel native to each environment. You combine strong creative instincts with an understanding of audience behavior, helping Wingstop create content that earns attention, sparks engagement, and supports broader brand and business goals.

This role requires a balance of creative vision and execution, combining independent creative judgment with hands-on content production. The ideal candidate develops original concepts, determines the creative approach, and produces high-quality content in fast-moving environments where content is often created and published in near real time. You’re equally comfortable shooting on a phone or professional camera setup and have a commitment to balancing speed with quality.

You’ll collaborate closely with creative, social, brand, and marketing teams to help produce work that’s aligned with Wingstop’s brand identity. This role requires strong collaboration, communication, and organizational skills to operate effectively across a highly cross-functional marketing organization.

While this role is primarily focused on content capture and editing, we value creators who bring ideas, strong creative instincts, and curiosity to the table.

Role Responsibilities

• Own day-to-day content capture, editing, and delivery for Wingstop's always-on social and digital channels.

• Develop original creative concepts and visual narratives that support Wingstop's brand, marketing objectives, and cultural relevance.

• Apply strong editorial and creative judgment to identify content opportunities aligned with Wingstop's brand, audience, cultural moments, and business priorities.

• Create content that showcases Wingstop's food in a craveable, abundant, and brand-appropriate way across all formats and platforms.

• Partner with Social, Brand, and Creative teams to translate campaigns, cultural moments, and business priorities into social-first content.

• Support campaigns, partnerships, influencer activations, and live events through content capture, editing, and real-time storytelling.

• Help increase Wingstop's ability to create and publish timely, culturally relevant content by identifying and capturing moments worth sharing.

• Maintain a consistent visual identity and creative standard across content outputs while balancing speed with quality.

• Manage multiple projects simultaneously while operating effectively within cross-functional workflows involving internal teams, agencies, creators, talent, and external partners.

• Stay informed on evolving platform behaviors, creator trends, and emerging content formats to continuously improve creative output.

• Bring a proactive, resourceful, and solution-oriented approach to content creation, production challenges, and creative opportunities.

What Success Looks Like

• Delivers high-quality, original content with speed, agility, and consistency while maintaining Wingstop's visual standards and brand identity.

• Creates culturally relevant, platform-native content that strengthens Wingstop's storytelling, social presence, and audience engagement.

• Produces timely content that capitalizes on cultural moments, events, and business priorities.

• Serves as a trusted creative partner, contributing original ideas, sound creative judgment, and innovative solutions across marketing and creative teams.

• Demonstrates strong organization, collaboration, and adaptability while successfully managing multiple fast-paced, cross-functional projects.

• Creates original creative concepts that strengthen Wingstop's brand identity and cultural relevance.

• Exercises sound creative judgment independently while maintaining alignment with brand standards.

• Influences the creative direction of Wingstop's social content through innovative ideas and visual storytelling.
• Is recognized as a creative thought partner who proactively shapes content strategy rather than executing predetermined requests.

This role plays an important part in helping Wingstop show up authentically and credibly within culture and conversation through creativity and storytelling.

What You’ll Need

Experience

• 5-7 years of experience creating content for brands, in agencies, or in-house creative teams

• Experience producing content across multiple digital and social platforms

• Strong portfolio demonstrating video, photography, editing, and social-first storytelling work

Creative & Craft

• Strong understanding of visual storytelling, pacing, composition, and editing

• Ability to shoot high-quality content with professional camera equipment

• Ability to work efficiently under tight timelines and shifting priorities while maintaining strong creative standards

• Proficiency in Adobe Premiere Pro required

• Working knowledge of Adobe Creative Suite, including After Effects, Photoshop and Illustrator

• Motion graphics and animation skills are a plus

• Understanding of content formats, trends, and best practices across social platforms

• Strong attention to detail and creative craft

• Demonstrated ability to independently develop original creative concepts and translate business objectives into compelling visual content.

• Strong creative judgment with the ability to make independent decisions regarding visual style, narrative structure, and content execution.

Cultural Awareness

• Deep understanding of social media culture, platform behaviors, and evolving content trends

• Ability to identify and create content that feels timely, relevant, and platform-native

• Strong instincts for platform behaviors, audience interests, and evolving content trends

People Skills

• Highly collaborative and comfortable working across multiple teams and stakeholders

• Strong organizational and project management skills in collaborative, fast-paced environments

• Professional, adaptable, and solution-oriented approach to cross-functional collaboration

• Open to feedback and able to adapt quickly

• Strong communication skills and positive team mentality

Who You Are

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

Benefits

Flavor Perks:

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

Fun Is The Best Flavor:

• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.