Content and Social Media Specialist

The Role 

You own Proax's research-stage and brand surface across YouTube, video, blog and socials.  You sit on-site so you can interview our SMEs (internal teams), film our products, capture warehouse + application footage, and turn that raw material into content that helps engineers buy. Your job is the human-facing storytelling side. 

What you'll own 

All content workflows are AI-leveraged. You'll use AI tools daily for drafts, research, repurposing, video assist. Final voice is human. 

• YouTube channel — Grow Proax's YouTube presence for research-stage buyers. Plan, script (with SME input), shoot, edit, publish. 

• Video production + editing — product overviews, application examples, selection guides, manufacturer spotlights.  

• Blog content creation — engineer-first articles: application notes, selection guides, retrofit paths, comparison pieces.  

• Social distribution — publish where our buyers actually pay attention. Quality and relevance matter more than volume. 

• Internal training videos — film and edit short training pieces for sales, ops, and marketing so internal teams adopt new tools, workflows, and product knowledge faster. 

• Ad creative (as needed) — film and edit ad spots when there is a new product launch or we need different creatives for paid campaigns. 

• Landing pages — create dedicated landing pages for key campaigns, product launches, or video-driven promotions. 

Requirements / Skills 

• Video production + editing skills — hands-on with CapCut and/or Adobe Premiere and/or After Effects. Comfortable with AI video tools such as HeyGen, Hyperframes, and Remotion. Can take a raw recording and ship a publishable video. 

• Strong written communication — blog articles, video scripts, social copy, briefs. Plain, engineer-friendly, no fluff. 

• Fluent with AI tools — Claude, ChatGPT, and similar are part of your daily workflow as force-multipliers, not as content factories. You know where AI helps and where it absolutely shouldn't replace human judgment. 

• Comfortable interviewing SMEs — most of our content starts as a 20-min conversation with a product expert. You translate that into something a buyer can use. 

• Social instinct — you understand the difference between marketing-speak and content people actually engage with. 

• Upload a cover letter containing only the word sensor. 

• Self-starter — prioritizes without close supervision; pushes back when something isn't worth doing. 

Bonus (not ) 

• Industrial / automation / technical background or genuine curiosity about how the products work 

• French proficiency 

• On-camera comfort (love it but again not ) 

• Photography / motion graphics 

How we work 

• AI-leveraged. We use AI daily for research, drafting, repurposing, editing support, and repetitive work. Human judgment, taste, and technical accuracy still matter. 

• Fast-moving. We value people who ship consistently, iterate quickly, and improve through feedback and data instead of endless planning. 

• Measurable. Content is tied to pipeline, engagement, adoption, and revenue impact. You’ll be able to see what works. 

• SME-driven. Most great content starts with conversations with engineers, product specialists, and customers. Your job is turning expertise into clarity. 

• Practical over performative. We care more about useful content that helps buyers make decisions than “marketing” for its own sake