Campaign & Demand Generation Manager

Job DetailsJob Location: Watson Furniture Group - Poulsbo, WAPosition Type: Full TimeSalary Range: $85,000.00 - $100,000.00 SalaryJob Shift: DayJob Category: MarketingWelcome. We’re glad you’re here. And we’re not just saying that. We’re glad we’re here too. We are proud of this company and take great pleasure in introducing you to the Watson difference.

We are builders.

For more than 60 years we have designed and built revolutionary and award-winning workplace solutions for some of the most dynamic and innovative companies. Our designs are functional, simplistic, and manufactured with a high respect for our environment and our people. We are proud to source the best talent and materials at our manufacturing facility in Poulsbo, WA.

We’re looking for a Campaign & Demand Generation Manager who can transform marketing priorities into integrated campaigns that drive awareness, engagement, customer growth, and business results.

This role sits at the intersection of strategy, execution, and performance. You’ll partner closely with the Director of Marketing, Content & Brand Manager, sales teams, and division leaders to bring products, campaigns, and initiatives to market in a thoughtful and measurable way.

While demand generation is a critical component of this role, it is not the only focus. This position also plays an important role in product launches, go-to-market planning, customer engagement strategies, and campaign execution across multiple divisions and customer segments.

You understand that great marketing isn't measured by activity alone. It's measured by outcomes.

You know how to connect messaging, content, customer journeys, automation, and campaign execution into a coordinated system that creates meaningful business impact.

If you enjoy turning ideas into action, connecting strategy to execution, and continuously improving marketing performance, we'd love to meet you.

Welcome to The Orchard

This role may be based in either the Seattle metropolitan area or Kitsap County.

While our preference is for candidates located near Watson's headquarters in Poulsbo, we are open to strong candidates located in the Seattle area.

Following onboarding, this role is expected to work on-site four days per week at their primary work location.

Candidates should also expect periodic travel to Watson's headquarters in Poulsbo for planning sessions, product launches, team collaboration, and key business initiatives.

The best marketing happens when teams stay connected to the products, customers, and people they support. Whether based in Seattle or Poulsbo, collaboration and visibility into the business are important parts of this role.

What You’ll Do

Campaign Strategy & Planning

Develop integrated marketing campaign strategies that support product launches, brand initiatives, customer engagement, lead generation, and business growth objectives

Build campaign plans aligned with company goals and division priorities

Coordinate campaign execution across marketing team members and key stakeholders

Manage campaign timelines, deliverables, and launch readiness

Ensure campaigns are executed consistently across channels and audiences

Product Launch & Go-to-Market Support

Partner with the Content & Brand Manager and division leaders to support new product launches

Help develop go-to-market plans and campaign strategies for new products and initiatives

Coordinate launch activities across marketing channels and customer touchpoints

Support launch measurement and post-launch performance analysis

Ensure campaigns effectively communicate customer value and market positioning

Demand Generation & Customer Growth

Develop integrated demand generation strategies leveraging organic, owned, earned, and paid channels

Improve lead quality and conversion performance throughout the customer journey

Support audience segmentation, targeting, and lead nurturing initiatives

Partner with sales teams to improve marketing contribution to pipeline growth

Identify opportunities to increase engagement and conversion across customer segments

Marketing Automation & Customer Journey Management

Manage and optimize marketing automation programs and workflows

Support CRM and lead management processes

Develop nurture campaigns and customer journey programs

Identify opportunities to improve engagement, conversion, and customer experience throughout the funnel

Ensure customers receive relevant information at the appropriate stage of their journey

Analytics & Performance Reporting

Track campaign performance and key marketing metrics

Develop regular reporting and insights for leadership

Analyze campaign effectiveness and recommend improvements

Measure marketing contribution to business objectives and growth goals

Help create a culture of data-informed decision making

Cross-Functional Collaboration

Partner closely with sales teams to improve lead quality and campaign effectiveness

Collaborate with the Content & Brand Manager to align campaign execution with messaging and brand strategy

Work with division leaders to understand business priorities and growth opportunities

Coordinate efforts across internal teams and external partners as needed

Continuous Improvement

Stay current on campaign management, demand generation, automation, and customer acquisition best practices

Evaluate emerging marketing tools, technologies, and opportunities

Recommend improvements that increase efficiency, effectiveness, and business impact

Help Watson continue evolving its marketing capabilities as the business grows

QualificationsWhat You’ll Need to Know

3–7 years of experience in demand generation, campaign management, digital marketing, product marketing, or related fields

Experience developing and executing integrated marketing campaigns

Experience supporting product launches, go-to-market initiatives, or customer engagement programs

Experience with CRM systems and marketing automation platforms

Strong analytical, reporting, and problem-solving capabilities

Strong project management and organizational skills

Experience using data and insights to guide marketing decisions

Preferred:

B2B marketing experience

Experience with Salesforce, Account Engagement (Pardot), HubSpot, or similar platforms

Experience managing multi-channel campaigns

Experience supporting lead generation and pipeline growth initiatives

Experience within manufacturing, commercial furniture, architecture, design, construction, or related industries

Familiarity with marketing attribution, customer journey mapping, and funnel optimization

Who You Are

Someone who enjoys turning ideas into action

Someone who can balance strategy with execution

Someone who is highly organized and comfortable managing multiple priorities

Someone who enjoys solving problems and improving systems

Someone who is curious and continuously learning

Someone who values collaboration and builds strong relationships across teams

Someone who can think analytically without losing sight of the customer experience

Someone who believes marketing should create meaningful business impact

Application Process

As part of your application, please submit a brief summary of a campaign you personally led or significantly contributed to, including:

Campaign objective

Audience

Channels utilized

Results achieved

Key lessons learned

Candidates selected to move forward in the interview process should expect to complete an interview exercise as part of the evaluation process.

The exercise is designed to assess campaign thinking, prioritization, problem solving, and marketing strategy development.

We're not looking for perfection. We're looking to understand how you think, how you approach marketing challenges, and how you connect strategy to execution.

Wage and Compensation

This role is expected to fall in the range of $85,000–$100,000 annually depending on experience, capability, and overall fit.

Culture & Benefits

Monthly BBQ

Espresso Bar

Annual Bravo Night

Onsite gym and showers

Campus walking trail

Fun, challenging, and engaging culture

Pride and satisfaction of manufacturing tangible products

Essential Attributes of Watson Employees

Insane curiosity

Excited and enthusiastic about your work

Embrace and exhibit our values

Our Benefits

Competitive wages

401(k) plan with matching contribution

Profit sharing program

Extensive healthcare plans

A fun, challenging, and engaging culture

Pride and satisfaction in manufacturing tangible, well-built products

Why Watson?

Everything we do is rooted in thoughtful design and a deep respect for how things are made.

At Watson, marketing isn't about creating noise. It's about helping the right people discover solutions that improve how work gets done. It's about bringing products to market thoughtfully, telling meaningful stories, and creating connections that matter.

This role plays a critical part in turning strategy into action and helping Watson continue to grow.

If you're excited about building campaigns, launching products, driving engagement, and making a measurable impact on the business, we'd love to hear from you.