Brand & Digital Marketing Manager

Description

Who We Are

Spotlight Events, Inc. is an employee-owned (ESOP), a purpose-driven organization headquartered in Eagle, Idaho. For nearly three decades, our brands—Spotlight Dance Cup and LEAP National Dance Competition—have stood at the forefront of the competitive dance industry, producing approximately 90 events in 30 states and 50+ cities annually.

Our Mission is simple: Inspire and Celebrate Young Adults through the Arts. Powered by the Entrepreneurial Operating System (EOS) and grounded in accountability, excellence, and growth, we are rapidly expanding our national footprint and seeking dynamic leaders who can grow with us.

Our Company Core Values define who we are:

• “Break A Leg” - Passionate, disciplined, self-starter energy that inspires excellence
• “A Cut Above” - Delivering the shining standard at every event and creating raving fans
• “The Show Must Go On” - Adapt & overcome with resourcefulness, flexibility, and relentless drive to get it done
• “Support Your Friends” - Celebrate others, uplift the team, and make people feel valued
• “Pride of Ownership” - Own the details, grow relentlessly, and treat every dollar earned or saved as if it were your own

Benefits & Culture

• Employee-Owned (ESOP): Build long-term wealth and ownership in a rapidly growing company.
• Annual Bonus based on % of EBITDA (20% pool – no max cap, based on plan terms)
• Mission-Driven Work: Inspire and celebrate the next generation of artists across the country.
• Career Pathway: Be part of the leadership team shaping the future of a category-leading brand.
• 401(k) with 3% Company Contribution
• Paid Time Off (PTO), Flex Time, Paid Holidays
• Pre-Tax “Cafeteria” Plan (FSA/HSA eligible)
• Medical, Dental, Vision Coverage
• AFLAC Supplemental Insurance

Who We Are Looking For

We are seeking a creative, strategic, and highly organized Brand & Digital Marketing Manager to join our team. The ideal candidate is passionate about digital marketing, visual storytelling, and building meaningful brand experiences across multiple platforms. Successful team members communicate with professionalism, integrity, and purpose while confidently managing multiple priorities, campaigns, and deadlines.

If this is you, consider joining us as we grow and do amazing things in the performing arts industry!

Position Overview

The Brand & Digital Marketing Manager leads the execution of Spotlight's digital marketing ecosystem, overseeing website management, social media, email marketing, digital advertising, content creation, and brand communications that drive event participation, customer engagement, and overall company visibility, while working closely with the Director of Sales & Marketing to steward the company's digital brand experience, ensure consistency across all customer touchpoints, manage day-to-day digital channels, lead Marketing team, coordinate contract creative partners, and collaborate across departments to support company-wide initiatives.

Key Responsibilities

• Execute integrated marketing campaigns across digital channels supporting company goals
• Manage website content, event information, registration, and promotional updates
• Create, publish, and manage social media content and community engagement
• Capture and curate event photography, videography, and digital content
• Optimize digital performance using analytics, SEO, and campaign insights
• Lead the Marketing Team and coordinate creative partners and seasonal content creators
• Provide functional leadership and creative direction to seasonal content creators
• Collaborate across departments to execute company marketing initiatives
• Track KPIs, manage priorities, and report on marketing performance
• Support sales, sponsorships, and events through integrated marketing campaigns
• Strengthen brand awareness through compelling storytelling and digital engagement
• Monitor campaign performance and maximize marketing return on investment

Key Qualifications & Competencies

• Five or more years of digital marketing, brand management, or marketing leadership experience
• Strong leadership, coaching, prioritization, and accountability skills
• Professional photography and videography experience with a strong visual storytelling portfolio
• Experience managing websites, email marketing, social media, digital advertising, SEO, and analytics
• Skilled in using Meta, Google Ads, Google Analytics, Adobe Creative Cloud, Canva, and CMS platforms
• Experience creating social media content, copywriting, and managing online communities
• Experience managing creative vendors, freelancers, and cross-functional marketing projects
• Excellent communication, organization, project management, and analytical thinking skills
• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field preferred
• Experience in events, performing arts, youth sports, hospitality, or competition industries preferred

Work Environment & Physical Demands

This position requires travel to approximately 6-8 regional events annually, each lasting 3–5 days, with the 1–2 national events lasting 6–8 days. The position includes physical activity such as lifting up to 50 pounds, setting up equipment, and working in varied environments, including venues, hotels, and stages. Team members must also be comfortable sharing hotel rooms with same-gender colleagues during event assignments.

Mock Training: All new/first year event staff are required to attend an audition and training session in Eagle, Idaho (Typically hosted January 5–9). Spotlight provides flights, transport, lodging, and meals. Travel may occur one day before or after the scheduled dates.

General Scope of Duties

The responsibilities outlined in this Job Description reflect the primary functions and common day-to-day expectations of the role. They intend to provide a clear overview rather than an exhaustive list. As our organization evolves, additional tasks or adjusted responsibilities may be assigned to support operational needs, seasonal demands, or strategic priorities. Spotlight Events, Inc. reserves the right to modify, expand, or adjust duties at any time as business needs require.

Equal Employment Opportunity Statement

Spotlight Events, Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all team members and applicants. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.

Requirements

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