Brand Copywriter

Jordan’s is looking for a Copywriter to carry our voice across the many places customers meet the brand. Working from creative direction established by the Brand Copywriter, you’ll extend approved campaign ideas into email, digital, in-store collateral, and long-form marketing materials. You’ll also independently write the product copy that brings our e-commerce product pages and retail hang tags to life. Your writing should meet customers in their own language—clear enough to understand and specific enough to recognize as unmistakably Jordan’s.

This position is located out of our Dedham, MA location, working Monday–Friday on a hybrid schedule with 2 days in the office and 3 days remote.

Why You’ll Love This Job

Bring Campaign Ideas to Life

Take an approved creative concept and shape it for email, digital, in-store, and long-form materials without losing its voice or intent.

Own the Product Story

Write clear, specific product copy for e-commerce pages and retail hang tags using specifications, merchandising input, and direct product observation.

Make Every Word Work

Adapt your writing from a full campaign email to a fifteen-word hang tag while keeping the message accurate, useful, and on brand.

What You’ll Do

• Extend approved campaign concepts into channel-level copy across email, digital, and in-store collateral, keeping the voice and intent consistent as the work moves between formats and constraints.
• Write all product copy supporting e-commerce product detail pages and retail hang tags using product specifications, merchandising input, and the physical piece.
• Deliver product copy on the weekly product photography and asset cycle, meeting publication deadlines as new merchandise moves through the studio.
• Write clear informational and service copy that supports the customer journey from digital to store and back again, ensuring programs, terms, and services are easy to understand wherever customers encounter them.
• Serve as an accuracy check on marketing copy, reviewing for factual correctness, product truth, grammar, and compliance with Jordan’s copy and legal standards before publication.
• Adapt your writing style across a wide range of contexts, from a campaign email to a fifteen-word hang tag, without losing the brand’s voice.
• Partner with Brand Marketing, E-Commerce, and Merchandising to source product information and confirm promotional details.
• Maintain and apply copy standards, product terminology, and naming conventions across channels.
• Perform other functions or responsibilities as assigned by the supervisor.

The Impact You’ll Make

Consistent Brand Expression

Help approved campaign ideas stay recognizable and connected across every customer-facing channel.

Clearer Product Stories

Turn product specifications and observations into useful, customer-friendly copy that builds understanding and confidence.

A Smoother Customer Journey

Make programs, services, terms, and promotional details easier for customers to understand across digital and store experiences.

Reliable Weekly Delivery

Keep product copy moving on schedule as new merchandise progresses through photography, production, and publication.

Greater Copy Accuracy

Protect the customer experience and the brand by checking product truth, factual details, grammar, and standards before copy publishes.

Strong Cross-Functional Partnership

Work closely with Brand Marketing, E-Commerce, and Merchandising to turn accurate product and promotional information into effective customer-facing copy.

Who You Are

• You have 4 or more years of copywriting experience, either in-house or at an agency.
• Your portfolio demonstrates range, with the same brand voice carried across campaign, channel, and product-level work. Campaign examples should show an idea extending across more than one point in the customer journey.
• You write in language customers recognize as their own—plain, specific, and easy to understand.
• You have experience writing product copy from specifications, samples, or direct observation.
• You have hands-on writing experience across direct mail, print, email, digital, and in-store collateral.
• You can work from another writer’s or creative lead’s direction and extend it faithfully.
• You have a thoughtful point of view on where AI belongs in a copy workflow—and where it does not—supported by hands-on use of the tools.
• You bring strong attention to detail and accuracy while working under recurring deadlines.
• You have retail experience across both brick-and-mortar and online environments.
• You have effective written and verbal communication skills.
• You can read and communicate effectively in English.

Our Non-Negotiables

• You are willing to learn, grow, adapt, and remain artistically flexible.
• You are above nothing, down for anything, a true team player, and an overall good person.
• You are comfortable advocating for what you believe in while also being willing to admit when you do not know something.

Education

Bachelor’s degree in English, Creative Writing, Journalism, Advertising, Communications, Marketing, or a related field.

What We Stand For: Where Work Is Fun and Values Matter!

At Jordan’s, we live the J-Way! Our average employee tenure is 12 years! Every day, our team embodies values that make a real difference:

We Care… a Lot – because kindness and support are at the heart of everything we do.

We Do the Right Thing – integrity is non-negotiable.

We Dare to Think Differently – innovation keeps us ahead of the game.

We Make Work Fun – yes, fun! Because great energy fuels great work.

Pay Range

$100,000 to $125,000 per year. We share our pay range because transparency matters. This reflects what we reasonably expect to pay for this role based on experience and performance.

Jordan’s is an Equal Opportunity Employer.