Automotive Social Media and Content Manager

Social Media Manager

Nissan of Hendersonville | Hendersonville, NC

Are you creative, energetic, and always thinking about the next great photo, video, Reel, or social media post? Nissan of Hendersonville is looking for a Social Media Manager who can bring our vehicles, people, and dealership to life online.

This is a hands-on role for someone who enjoys creating content—not just sitting behind a computer. A major part of your day will be photographing and videoing our new and pre-owned vehicles for sale, creating engaging social media content, and helping Nissan of Hendersonville stand out in the local market.

What You'll Do

• Photograph new and pre-owned vehicles for online listings and social media.
• Record and edit high-quality vehicle videos, walkarounds, short-form videos, Reels, and other promotional content.
• Ensure vehicles are photographed quickly and accurately so inventory can be posted online without unnecessary delays.
• Manage and create content for the dealership's social media platforms, including Facebook, Instagram, TikTok, YouTube, and other relevant channels.
• Develop creative posts that showcase vehicles, special offers, dealership events, employees, customer deliveries, and community involvement.
• Create engaging short-form video content designed to increase views, followers, engagement, and dealership visibility.
• Maintain a consistent posting schedule and dealership brand voice.
• Monitor comments, messages, and social media engagement and respond appropriately.
• Work closely with the Sales and Management teams to identify vehicles and promotions that should receive additional exposure.
• Photograph dealership events, employee activities, customer celebrations, and community events.
• Assist with basic graphic design, promotional materials, and digital marketing content.
• Track social media performance and identify opportunities to improve reach and engagement.
• Stay current on social media trends and bring fresh ideas to the dealership.

What We're Looking For

• Strong interest in social media, photography, videography, and content creation.
• Comfortable taking photos and videos with a smartphone and/or digital camera.
• Experience creating Instagram Reels, TikTok videos, YouTube Shorts, or similar short-form content.
• Basic video and photo editing skills.
• Creative personality with an eye for what makes content interesting and engaging.
• Strong organization and time-management skills.
• Ability to work independently and consistently complete vehicle photos and videos on schedule.
• Comfortable interacting with customers and dealership employees on camera.
• Excellent communication skills.
• Dependable, positive, and willing to take initiative.
• Automotive experience is helpful but not required.

The Right Person

We're looking for someone who sees a vehicle and immediately starts thinking about the best angle, the best shot, and the best way to turn it into content people want to watch.

You should enjoy being creative, moving around the dealership, working with different departments, and finding new ways to tell the Nissan of Hendersonville story.

This is not simply a position that schedules social media posts. You will be our on-site content creator and help make sure our inventory looks its best online.

Why Nissan of Hendersonville?

At Nissan of Hendersonville, we believe in Continuous Improvement, Excellence, Communication, Humility, Patience, Integrity, and Respect. We're looking for someone who shares those values and wants to help us continue building a dealership our customers and employees are proud to be part of. If you're creative, motivated, comfortable behind a camera, and ready to turn cars into great content, we want to meet you.

Apply today and show us what you can create!