Audience & Insights Analyst

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

This role at Digitas will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Overview

This Analyst role sits within the Audience function of the broader Audience and Insights team, supporting audience strategy, activation, and measurement inputs for a major electronics client as the primary function of the role. The Analyst will also work closely with the Marketplace Intelligence & Competitive function to help connect audience recommendations to category trends, competitive activity, and broader business context.

The Analyst role will work across audience strategy, activation support, documentation, QA, and reporting inputs. The ideal candidate is curious, detail-oriented, analytical, and comfortable working in a fast-paced, highly collaborative environment. They should be eager to understand both the numbers and the “why” behind the numbers, with a focus on turning data into clear, actionable recommendations.

Responsibilities

Audience Strategy

• Support development of target audience profiles using syndicated research, platform insights, publisher data, and client-provided inputs
• Help translate consumer behaviors, category trends, and media objectives into actionable audience strategies
• Contribute to audience signal development across behavioral, contextual, first-party, second-party, and third-party data sources
• Assist in identifying audience opportunities, gaps, and strategic considerations based on business objectives and campaign goals
• Support development of internal and client-facing audience summaries, POVs, and recommendation materials

Audience Activation Management

• Support translation of strategic audience definitions into platform- and publisher-ready activation inputs
• Maintain audience trackers, taxonomy documents, activation maps, and QA materials
• Assist with audience naming, logic documentation, sizing inputs, and platform feasibility checks
• Partner with investment, platform, and activation teams to confirm audience availability, delivery considerations, and implementation requirements
• Help identify opportunities to refine audience models based on campaign setup, reachability, and performance signals

Campaign Reporting

• Support measurement workstreams by gathering audience, campaign, and marketplace context
• Help connect audience strategy to performance readouts by identifying potential implications related to targeting, reach, composition, and activation approach
• Contribute to reporting materials by developing clear, concise takeaways that help explain what happened, why it may have happened, and what to consider next

Key Skills:

• Analytical Curiosity: Eager to investigate data, ask thoughtful questions, and understand the drivers behind audience behavior and campaign performance
• Attention to Detail: Able to maintain accurate documentation, QA audience inputs, and ensure consistency across trackers, taxonomies, and deliverables
• Communication: Communicates clearly and proactively with internal team members; able to summarize findings in a concise, actionable way
• Strategic Thinking: Connects audience insights and campaign inputs back to business objectives, media goals, and client priorities
• Problem Solving: Uses available information to identify issues, evaluate options, and recommend practical next steps within defined responsibilities
• Collaboration: Works effectively across strategy, investment, activation, analytics, and client teams
• Proactivity: Takes initiative once direction is provided; anticipates follow-ups, flags risks, and looks for ways to improve workstreams

Qualifications

• 0–2 years of experience in media, analytics, audience strategy, or agency environment
• Strong written and verbal communication skills, with ability to summarize data into clear takeaways
• Strong organizational skills and attention to detail; comfortable maintaining trackers, documentation, and QA materials
• Familiarity with syndicated research, platform data, publisher data, customer data, or media activation inputs
• Foundational understanding of paid media planning, audience targeting, or campaign measurement preferred
• Comfortable working with Excel or similar tools to organize, analyze, and summarize data
• Ability to work both independently and collaboratively in a fast-paced environment
• Demonstrated critical thinking, curiosity, and problem-solving ability
• Self-motivated and eager to learn across audience strategy, data activation, and media measurement

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $55,765.00 - USD $77,070.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.