Associate Marketing Manager - CRM and Business Processes

Associate Marketing Manager - CRM and Business Processes

Location: Deerfield Beach, FL

Reports to: Manager of Strategic Marketing

Who We Are

Polyglass is a leading manufacturer of roofing and waterproofing solutions, committed to quality, innovation, and customer satisfaction. We take pride in delivering exceptional products and service while fostering a collaborative and customer-focused culture.

Position Summary:

The Associate Marketing Manager CRM and Business Processes coordinates the implementation, maintenance, and continuous improvement of CRM and related business processes supporting Polyglass Sales, Contractor Programs, Warranty, Product Management, and Marketing.

The role combines hands-on Salesforce administration, business analysis, process improvement, project coordination, and user support. It represents Polyglass business requirements in Microsoft Dynamics 365 and other connected platforms and coordinates specialized development with Mapei resources, IT, and external partners.

Responsibilities

Business Analysis and Process Improvement

• Works with business stakeholders to understand needs, document current processes, identify root causes, and recommend practical improvements to workflows, controls, and user experience.
• Translates approved needs into process maps, functional requirements, business rules, and acceptance criteria. Maintain a work plan with owners, milestones, dependencies, and status reporting; recommend priorities for leadership approval.
• Supports product management workflows, product introductions and changes, documentation, templates, and data standards in coordination with the Product Process function. Follow applicable BMS and ISO procedures within assigned activities.

CRM Operations and Contractor Programs

• Maintains and improve Salesforce processes supporting contractor accounts and contacts, program participation, certifications, warranties, claims, inspections, and contractor portal activities.
• Performs appropriate user, license, access, field, layout, report, and dashboard administration. Coordinate complex automation and development with authorized technical resources.
• Manages support requests from employees and contractors; investigate issues, communicate status, coordinate escalations, and verify resolution. Support Conga document generation and related workflows.

Salesforce Platforms

• Coordinates ongoing Salesforce and related platforms maintenance with Product Management, Technical Services, Warranty, Marketing, and implementation partners, including product and assembly data, technical documents, configuration rules, and warranty eligibility.
• Maintains and prioritize system update backlog, coordinate updates with product releases and changes, and obtain subject-matter expert validation of technical content and generated submittal packages.

Dynamics 365 and Corporate connected systems

• Represents Polyglass sales process, opportunity, reporting, and data requirements during the Dynamics 365 transition and subsequent improvements; coordinate user testing, training, and issue resolution with Mapei and business stakeholders.
• Documents data ownership, field mappings, synchronization rules, and dependencies across Salesforce, Dynamics 365, and other corporate connected platforms. Evaluate the effect of changes on existing processes and integrations.

Data Quality and Reporting

• Helps business owners establish consistent data definitions and maintenance practices. Monitor missing, duplicate, obsolete, or inconsistent records and coordinate corrective action.
• Develops and maintain reports and dashboards for operational performance, program activity, pipeline visibility, and management decisions. Make data sources and limitations clear, including the distinction between estimated opportunity revenue and invoiced sales.

Testing and Adoption

• Coordinates functional, integration, and regression testing; organize user acceptance testing and obtain required business approvals before deployment. Validates technical accuracy with the appropriate specialists.
• Maintains procedures, training materials, support records, and system documentation. Train new and existing users, monitor adoption, and work with managers to address process or usage gaps.

Partners and Financial Management

• Coordinates implementation partners against approved requirements and delivery commitments; track issues and organize business review of completed work. Track progress, service quality, and value delivered.
• Prepares budget and renewal recommendations, monitor approved spending, review invoices and licenses, and support commercial evaluations; submit contracts, material scope changes, and spending commitments for leadership approval.
• Performs other duties as required.

Requirements

• Bachelor’s degree in business, information systems, operations, or a related field, or an equivalent combination of education and relevant experience.
• Three to five years of relevant experience in CRM, business systems, business analysis, project management, or process improvement, including coordination of cross-functional implementations or enhancements.
• Practical Salesforce experience, including configuration, reporting, data quality, user support, and coordination with technical partners.
• Demonstrated ability to document workflows and requirements, manage competing priorities, coordinate vendors, and guide changes through testing, deployment, and user adoption.
• Strong communication, analytical, organizational, and problem-solving skills; attention to detail.

Preferred Qualifications

• Experience with Microsoft Dynamics 365, Salesforce Experience Cloud, Conga, CPQ or product configurators, ERP integrations, or business intelligence tools.
• Manufacturing or building materials experience; familiarity with product lifecycle or Stage-Gate processes and BMS or ISO procedures.
• Salesforce Administrator certification or relevant business analysis or project management credentials.

Pay and Benefits

• A FREE health-plan option for employees or premium costs far below industry averages
• 401(k) plans with a company match at 6% - far more free money than most plans in the market
• Tuition Reimbursement. Earn a degree with up to 100% reimbursement on tuition!
• Student Loan Assistance
• Paid time off
• 10 paid holidays
• Dental and vision plans
• Gym membership reimbursement and more!

Take a look at what it’s like to be part of our family at Polyglass!

Polyglass is a Family!

Life at Polyglass

Polyglass is an ISO 9001:2015 Certified, leading manufacturer of modified bitumen roofing and waterproofing membranes and roof coatings for low- and steep- slope applications. Committed to adding value through innovation, Polyglass utilizes the most technologically advanced manufacturing process in the industry. With five state-of-the-art manufacturing facilities in the United States, Polyglass can quickly respond to the needs of its customers and produce quality roofing and waterproofing products that are sustainable, reliable and durable. Our commitment is demonstrated daily by the people that work for Polyglass where the customers’ needs always come first.