Associate Manager, Paid Search

Overview

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next.Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.Come change the game with us. Apply today!

Hybrid (3 days in NYC office)

At this time, Foot Locker will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (i.e. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, or another type of work authorization).

We’re seeking an Associate Manager, Paid Search, eager to push paid search best practices and innovative paid search and shopping campaigns for Foot Locker. If you have a passion for working in paid search and like to communicate marketing concepts to a diverse level of paid search backgrounds, we want you!

The Associate Manager, Paid Search is responsible for assisting with developing, executing, and monitoring strategic and tactical paid search plans in Google for Foot Locker. The Associate Manager, Paid Search supports the business through creative and innovative solutions to meet paid search KPIs, while also exemplifying superior organizational and project management skills to bring those solutions to life.

Responsibilities

Responsibilities:

• Work alongside Sr. Manager of Paid Search to develop and execute paid search, shopping and YouTube campaigns to drive growth in revenue, efficiency and brand consideration for the Foot Locker brand.
• Serve as the dedicated paid search subject matter expert for Foot Locker brand team on a day-to-day basis. Answering questions, problem solving and serving as a trusted business partner.
• Align with brand team on creative needs for paid search, shopping and YouTube campaigns and populate creative intake forms.
• Showcase problem solving skills and work autonomously to accomplish daily tasks with brand team, agency and channel partners.
• Pull metrics and data from platform and translate insights from internal data team, platforms, and agency to align with KPIs and help answer overall questions for paid search from internal partners and showcase success
• Work closely with digital marketing agency to oversee paid search campaigns, monitor spend and communicate paid search strategy from the brand to the agency.
• Effectively communicate performance and strategic direction to senior leadership as needed.
• Stay up to date with overall trends and changes within the industry to ensure best practices are being met and actively seek out and pursue emerging opportunities.
• Assist with developing testing plans alongside agency and channel partners to regularly push effective new tactics to maximize performance against KPIs.

Qualifications

Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, Finance or related field from an accredited university or college.
• 2 years minimum experience in digital marketing with responsibilities in paid search.
• Fundamental understanding of Google Ads, Bing Ads, Search Ads 360 or other bid management platforms required.
• Strong communication skills and the ability to translate paid search reporting into meaningful insights.
• Analytical mindset with the capability to identify and speak to insights and observations within paid search.
• Experience with web analytics tools such as Adobe Analytics preferred.
• Proficiency with Microsoft Excel with the ability to utilize Pivot Tables in Excel preferred.
• Certifications in search platforms a plus.

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $67,000-$75,000 This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups