Associate Director, Paid Social

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Who we’re looking for:

We are seeking a Social Media Associate Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. Associate Directors are direct managers of the Social Supervisors and oversee the holistic team members on their account, taking responsibility, along with the account Supervisors for guiding their growth.

Social Associate Directors own the Social function on their book of clients and assist in leading the function for their region. This includes developing overall paid media strategy, helping to grow the client’s business through additional Social channels and ensuring team execution meets and exceeds client expectations.

We want an individual that is accountable for all aspects of the plan and has the ability to flag and escalate concerns appropriately to upper management.

We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.

The Opportunity:

If you’re reading this, we want to talk to you about joining our team as an Associate Director. Your responsibilities will include:

Team Leadership

Determine how to use Social resources most efficiently

Effectively manage and lead all Social team members on particular client team(s)

Identify training and development needs of client team and broader functional team

Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams

Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used

Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals

Lead hiring process for Social team members on their client team

Oversight for on-boarding new clients within their office location

Ensure integration with other functional teams

Grow Business

Determine how to increase and expand paid media services for their clients for any objective depending on client KPI

Help identify and test new channels and products, highlighting results and sharing across organization and externally

Ensure Social strategy aligns with client’s overall business goals and merchandise impact

Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process

Broader agency responsibilities, related to one or more of the following:

Practice Development

Product & Service Development

Partner Relations

Practice Development:

Training

Owns Social portion of new hire training and onboarding, including:

Coordination with HR

Ensure all materials are up-to-date and all trainings have presenters

Coaches and evaluates presenters to make sure they are effective

Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness

Develops and provides feedback for onboarding process

Develops and ensures certification exams are effective

Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams

Innovation

Identifies and develops new processes, strategies, frameworks, etc.

Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across all client teams

Helps pilot new approaches with client teams to refine and ensure viability

Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc.

Alpha/Beta tests

Keeps track of alphas and betas being tested across client teams, encourages sharing

Ensures learnings and insights are captured and shared across client teams

Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally

POVs

Leads development of POVs related to new products and enhancements related to existing PHD Social products and services

Product & Service Development:

New External Channels/Products

Identifies and evaluates new channels and products

Recommends clients to test new channels and products

Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.

Internal Products & Services

Helps with product marketing for existing Social services

Project manages development and testing of products and services

Identifies new products/services being delivered by client teams and determines potential to provide at agency level

Partner Relations:

Technology

Main point of contact for technology partners – competitive and campaign management

Identify and evaluate new technology providers in the space

Develop proposals for new providers recommended for the agency

Maintain repository of information about technology partners

Update technology RFIs/comparisons on periodic basis

Point of escalation for technology related issues

Responsible to ensure all client teams are informed about new providers or updates to existing technologies

Subject matter expert for client team questions, new business, sister agencies, etc.

Social Networks

Main point of contact for social networks

Oversee Insertion Order creation and process

Point of escalation for engine related issues

Manage logins, ensure compliance

Responsible to ensure all client teams are informed of new products and engine enhancements

Coordinate presentations from providers for Social team or broader agency

Coordinate QBR from key engine partners

Coordinate with training lead on related certifications

Our expectations of you:

Deep understanding of social performance campaigns and activation

Refine Social Supervisor’s + social team’s insights and actions (implications) that demonstrate a thorough understanding of the client’s goals

Ability to develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion

Having a passion for advertising and establishing yourself as a thought leader within the office

Staying up to date on industry trends and partner updates

Proactively bringing new opportunities to the team

Proactively bring new ideas for the account for broader business impact

Ensure proper communication between various agency capabilities and performance team

Day-to-day lead on client communications

What you’ll need to succeed:

Bachelor’s degree or relevant post-secondary education, training, or equivalent experience

5+ years business experience including hands on keyboard building and/or managing accounts in the paid social marketing and/or interactive advertising space.

Be a proactive self-starter

Possess general knowledge of direct and brand marketing principles and strategies

Have a deep understanding of the interactive marketing landscape

Have polished presentation, communication, and analytical skills

Have strong organizational skills, being able to manage multiple projects at once

Have online media sales and/or interactive ad agency experience

Know the difference between features and benefits and how to sell and deliver value!

The outcomes we will celebrate:

Strong client relationships, admiring teammates, more effective plans, strong agency partnerships.

Who you’ll partner with:

You’ll work hand in hand with the social members on your team, partnering with the strategy/planning teams.

Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams to drive your client’s business forward.

What you can expect:

The chance to grow the agency and yourself.

Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.

The ability to be brave, try new things and help continue to grow our digital offering.

A place that cares about your personal passions just as much as your work.

New York: $70,000.00-$125,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.