Associate Director, Digital Marketing

About Trilliad

Trilliad, a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing, and Customer Success. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills, and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value.

At Trilliad, culture is our backbone. It shapes how we think, behave, and treat one another, and it defines how our clients, partners, and communities experience us. Every company has a culture, and at Trilliad, we make ours intentional—anchored in our Leadership Principles. These principles guide every decision and interaction: putting the company first, obsessing over growth, remembering that business is personal, and ensuring strategy turns into execution. We succeed by being one team, striving for greatness, speaking the truth, and holding ourselves accountable. We lighten up with humor, stay patient and disciplined, run towards problems, celebrate results, and never accept confusion as an option. This is the culture you step into at Trilliad—purposeful, lived, and continually developed.

The Associate Director, Digital Marketing, is accountable for the operational performance and disciplined execution of Sandler's owned and paid digital marketing channels across enterprise and franchise markets. You translate digital marketing strategy into campaign plans, manage the social media team and MaaS execution, and ensure that digital activity is consistently tracked, optimized, and delivering against pipeline and cost-per-lead targets. You hold your team accountable for quality, performance, and continuous improvement — ensuring the digital marketing function operates with commercial focus and analytical rigor.

Which means that on a day-to-day basis, you will:

Digital Channel Execution and Demand Generation

• Oversee the strategy, execution, and performance of paid, owned, and ABM channels across enterprise and franchise markets — ensuring campaign plans are aligned with strategy, budget is allocated to highest-performing channels, and performance is tracked against pipeline contribution and cost-per-lead targets
• Define ABM program strategy and configuration — overseeing platform setup, segment logic, account selection criteria, and scoring models in alignment with the strategy defined above, and ensuring ABM runs as a disciplined, revenue-aligned capability
• Implement and maintain email marketing strategy across enterprise and franchise — managing nurture logic, segmentation rules, cadence, and lifecycle triggers to ensure email functions as a channel that moves prospects through the funnel systematically
• Develop and activate marketing personas — translating buyer research and commercial context into actionable frameworks that inform campaign targeting, content priorities, and funnel progression logic

Campaign Management and Agency Oversight

• Manage campaign briefing and provide day-to-day oversight of MaaS execution — ensuring the team operates against a defined strategy, delivers to performance standards, and is held accountable for measurable outcomes
• Oversee the content calendar in partnership with the content function — ensuring digital campaign needs are reflected in content planning and that production is aligned with demand generation priorities
• Manage the social media function — ensuring social strategy, execution, and performance are integrated with broader digital objectives and contribute to brand awareness and pipeline in a measurable way

Performance Reporting and Optimization

• Oversee digital performance reporting — ensuring campaign performance is tracked against pipeline contribution, cost-per-lead, and funnel velocity, and that data drives timely adjustments to execution
• Integrate lifecycle and lead scoring insights into campaign operations — applying defined scoring thresholds, funnel progression logic, and pipeline health indicators so that marketing and sales operate from a shared understanding of lead qualification

Team Leadership and Capability Development

• Manage and develop direct reports — ensuring the digital marketing team has the capability, clarity, and accountability needed to deliver against operational objectives
• Strengthen team discipline and commercial focus — building a team culture that values performance, insight, and continuous improvement across all digital channels and functions

How you’ll do it

Because how we do things matters just as much as what we do at Trilliad, our Leadership Principles should act as a compass directing the everyday behavior of every teammate across the organization:

Growth Obsessed. For our business, our clients, and our Selves.

Create Client Value. Become irreplaceable

Business is Personal. Cultivate relationships. Make space for connection. Care about each other.

Tighten-Up. Focus, discipline, and rigor count.

Lighten-Up. Humor and laughter deepen bonds.

Strategy Without Execution Is Just Dreaming. Hope is not a strategy. Vision matters—so does execution.

You Have the Ball. Be accountable. Take action. Go the distance.

Be One Team. No lone wolves. Have each other’s back and help each other out.

Run Towards Problems. Symptoms signal deeper causes. Find the root.

Raise The Bar. Good is the enemy of great. Better never stops—be a Difference-Maker!

Have the Hard Conversation. Be direct and empathetic. Speak the truth, kindly. Feedback is a gift.

Confusion Is a Choice. Stay curious—Seek to understand. Share context—seek to be understood.

Celebrate Results. Make recognition a habit. Shine a light on what’s working, big or small.

The Journey Matters. Meaningful work takes time. Be patient. Think: the next 90 days and the next 10 years.

Think “We” not “Me.” Prioritize what’s best for the business, the team, and the journey.

What You’ll Bring – Skills, Knowledge, and Experience

All Difference-Makers are expected to meet the Trilliad Standard for Transferable Skills and Knowledge, which defines the core capabilities every teammate must bring—regardless of role, function, or level.

Trilliad transferable skills

Trilliad transferable knowledge

· Contextual Awareness

· Critical Reasoning and Thinking

· Data/Analytic Acumen

· Empathy

· Judgment and Discernment

· Moral Courage

· Pattern Recognition and Systems Thinking

· AI Literacy

· Responsible and Effective AI Use

· Trilliad’s Business and Commercial Context

The following domain-specific Skills, Knowledge, and Experience are additionally required in order for you to be great in this role.

Domain-specific skills

• B2B digital channel management and demand generation execution — You manage and optimize multi-channel digital programs balancing paid, owned, and ABM investments to deliver qualified pipeline at target cost-per-lead in enterprise and franchise markets.
• ABM platform configuration and program management — You configure and manage ABM platforms such as 6Sense, applying defined segment logic, scoring models, and account selection criteria that align execution with revenue strategy.
• Marketing automation platform fluency — You work in-platform in HubSpot or equivalent systems to manage nurture logic, review segmentation rules, and ensure lifecycle automation is technically sound and aligned with campaign strategy.
• Marketing persona development and activation — You translate buyer research and commercial context into actionable personas that inform targeting, content priorities, and funnel progression logic in B2B environments.
• Paid media management and agency direction — You evaluate performance and direct agency execution across LinkedIn Ads, Google Search, and Display, making optimization decisions that improve cost-per-lead and pipeline contribution.
• Agency and external resource management — You brief, direct, and hold accountable external agencies and MaaS providers, ensuring they operate against a defined strategy and deliver measurable outcomes.
• People management and team development — You manage direct reports, conduct performance conversations, and build capability within your team to ensure the digital marketing function executes at the level the business requires.

Domain-Specific Knowledge

• B2B demand generation funnel mechanics — You understand how prospects move from awareness to pipeline so that channel management, budget allocation, and campaign execution decisions are commercially grounded and optimized for funnel velocity and conversion.
• ABM program architecture and account-based execution — You know how to configure and run ABM programs that align marketing and sales around target accounts, including account selection, scoring models, and engagement thresholds tied to revenue priorities.
• Email marketing strategy and lifecycle automation — You understand nurture logic, segmentation rules, cadence optimization, and lifecycle triggers so that email operates as a strategic channel that moves prospects through the funnel with precision.
• Paid media channel dynamics in B2B contexts — You understand how LinkedIn Ads, Google Search, and Display perform in B2B environments, including bidding strategies, targeting options, and performance benchmarks that inform optimization decisions.
• Marketing and sales alignment on lead definitions and scoring — You know how to apply lead scoring thresholds, qualification criteria, and funnel progression logic so that marketing and sales operate from a shared definition of a qualified lead.

Domain-specific experience

• 6+ years in B2B digital marketing, with direct accountability for owned and paid channel strategy, demand generation performance, and pipeline contribution in enterprise or franchise environments
• Hands-on experience configuring and directing ABM platforms such as 6Sense, including defining segment logic, scoring models, and account selection criteria
• Working experience in HubSpot or equivalent marketing automation platforms, with demonstrated ability to review and direct in-platform configuration, nurture logic, and lifecycle automation
• Demonstrated experience developing and activating marketing personas in B2B contexts, with evidence that persona frameworks informed targeting, content strategy, and campaign performance
• Experience managing LinkedIn Ads, Google Search, and Display campaigns, with accountability for evaluating performance and directing agency execution against cost-per-lead and pipeline targets
• Experience directing and holding accountable external agencies or international providers against a defined digital strategy
• Demonstrated experience managing direct reports, including conducting performance reviews and building team capability in a digital marketing environment

The anticipated annual base salary range for this role is $125,000–$145,000, based on a good‑faith estimate at the time of posting. Actual compensation within this range will depend on factors including experience, skills, and geographic location. In addition to base salary, this role is eligible for Trilliad’s benefits package, which includes health insurance, retirement savings plan, paid time off, and other benefits.

The Trilliad Agreement

If you want to be part of building a truly great growth company—and help cultivate a culture that is differentiated and creates value for customers and colleagues alike—then you might be a fit for Trilliad. Accepting that invitation means more than bringing your skills, knowledge, and experience to bear in your role. It also means working in alignment with our Leadership Principles, which guide how we show up for each other, our customers, and the work. Because at Trilliad, how we do things matters just as much as what we do.

When you show up in this way—bringing your best and living our Leadership Principles— you can expect Trilliad to uphold its side of The Trilliad Agreement: a workplace in which we grow, connect, and thrive.