Assistant Director of Premier Club Sports Digital Marketing

The Assistant Director is responsible for promoting and enhancing the visibility of club sports programs, specifically premier club sports on campus and within the community. This role involves developing marketing and recruitment strategies, oversite of the Club Sports website, managing social media accounts, coordinating game day promotion and streaming, photography, video development and collaborating with student-athletes, campus organizations, and external partners to increase the recruitment of premier level athletes and engagement and participation in club sports. This individual will hire and oversee a group of interns to support content development for marketing, recruitment, and branding efforts.

Essential Functions:

Marketing & Promotions:

• Develop and execute marketing and recruitment plans to promote club sports events, teams, and activities.
• Create engaging content for social media platforms, university websites, and newsletters including but not limited to videos, photography, and streaming.
• Design promotional and recruitment materials such as flyers, posters, videos, and digital ads.
• Work with University Communication and Marketing team to increase coverage of club sports. This position will work closely with the University Communication and Marketing team to maintain consistency in design and the use of university and department logos.
• Serve as a communication liaison to various sports’ regional and national governing club sport organizations providing statistics or schedule updates.

Social Media & Digital Engagement:

• Manage and oversee the content of the club sports website.
• Manage and grow club sports social media presence (Instagram, X, YouTube, Facebook, TikTok, etc.).
• Monitor and analyze engagement metrics to optimize content strategy.
• Create multimedia content, including photos, videos, and athlete spotlights. Record and create digital, game or highlight footage and other promotional video aimed at enhancing the club sport brand.
• Maintain complete historical records, including photography and video archives, for club sports.
• Arrange for and produce each sport’s team photos and player/coach headshots.
• Participate in planning and preparation for special events such as Special Program Day, Admitted Student Days, Team Awards Banquets, etc.
• Hire and support student interns in the execution of streaming and media initiatives.
• Maintain consistency in messaging and scheduling.
• Understand key enrollment deadlines and initiatives to support communication and social presence.

Event Coordination & Fan Engagement:

• Assist in planning and promoting club sports events, tournaments, and fundraisers.
• Develop strategies to increase student attendance and engagement at club sports games.
• Collaborate with athletics, student organizations and campus departments to enhance club sports visibility.

Sponsorships & Partnerships:

• Develop content to engage potential sponsors and partners to support club sports initiatives.
• Coordinate branding and promotional opportunities with local businesses and campus organizations.
• Assist with content development to support fundraising efforts and merchandise sales to enhance club sports programs.

Administrative & Other Duties:

• Maintain a marketing calendar for club sports promotions and events.
• Maintain TeamSnap and official PCS communication to current student-athletes.
• Track marketing effectiveness and provide reports on campaign performance.
• Assist with internal communications between club sports teams, athletics, administration, and University Communications and Marketing.
• Assist with game day setup and production as it pertains to promotion, communication, and live-streaming team competitions. Duties may include oversight of scorer’s table, supervising live streaming, updating statistics, developing game scripts and overseeing the public address and/or play-by-play announcer at events.
• Send game reminders, policy updates, and deadline notifications
• Develop and distribute weekly informational updates to key stakeholders.
• Review and update leadership on current national trends in sports information, publications, and publicity including software, social media, and web site applications.
• Assist in the development and oversight of the Club Sports Leadership Program.
• Attend meetings and collaborate with campus groups and organizations as needed
• Track and assist with key administrative timelines.

Athlete Management, Registration & Compliance

• Assist in maintaining and reviewing team rosters
• Maintain documentation, waivers, and required forms
• Support onboarding and administrative workflows
• Coordinate trainers, referees, scoresheets, and other gameday operational need
• Manage team needs for off-site facilities (water, flags, benches, etc.)
• Oversee the processing and ordering for uniforms
• Maintain manuals and policy documents
• Act as liaison and have understanding of payment system in Recreation and Wellness

Qualifications:

• Bachelor’s degree in marketing, sports management, communications, or a related field.

• 1-3 years’ experience in social media management, graphic design, or event promotion.
• Strong writing, communication, and organizational skills.
• Ability to work independently and collaborate with teams.
• Knowledge of university club sports and enthusiasm for athletics preferred.
• Proficiency in marketing tools such as Adobe Suite and social media analytics platforms is preferred.

Knowledge, Skills, and Abilities:

• Ability to lead and manage a large team

• Ability to balance multiple projects and deadlines
• Remarkable focus on customer service
• Ability to work nights and weekends
• Excellent written and oral communication skills

Creighton University is committed to providing a safe and non-discriminatory educational and employment environment. The University admits qualified students, hires qualified employees and accepts patients for treatment without regard to race, color, religion, sex, marital status, national origin, age, disability, citizenship, sexual orientation, gender identity, gender expression, veteran status, or other status protected by law. Its education and employment policies, scholarship and loan programs, and other programs and activities, are administered without unlawful discrimination. Creighton complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities.

Applicants with disabilities needing reasonable accommodations to complete the application or hiring process should contact Human Resources at [email protected]. Creighton University seeks candidates who understand, respect, and can contribute to the University's mission and values.