Assistant Director of Digital Marketing - Tennessee Athletics - UTK

The Assistant Director of Digital Marketing serves as a strategic member of the Tennessee Athletics Digital Marketing and Web team within the Marketing and Fan Experience Department, reporting to the Associate Director of Digital Marketing and Web. This position is responsible for developing, implementing, and evaluating integrated digital marketing strategies that support departmental priorities, drive fan engagement, and advance revenue-generating initiatives for Tennessee Athletics Hospitality, Tennessee Athletics facility rental events, and Food City Center events, including concerts and special events. Working collaboratively with Fan Experience, Ticket Sales, Tennessee Fund, Communications, Strategy & Analytics, and external partners, the Assistant Director exercises independent judgment in planning audience engagement strategies, marketing automation initiatives, digital advertising campaigns, and performance optimization to achieve measurable business objectives. This position analyzes campaign performance, identifies opportunities for continuous improvement, ensures digital communications align with Tennessee Athletics brand standards, provides guidance to student interns, and performs other duties as assigned.

The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service.

UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory.

The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.

UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone.

The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine.

Apply today and join the Tennessee Volunteer community!