Assistant Director, Marketing and Social Media Strategy

Develop and lead an integrated digital and social media strategy aligned with the Memphis Tigers brand, departmental values, communications objectives, and growth goals.

Responsibilities

Marketing & Social Media Strategy, Content Development & Sport Coordination

• Develop and lead an integrated digital and social media strategy aligned with the Memphis Tigers brand, departmental values, communications objectives, and growth goals.
• Oversee the planning, creation, and execution of social media content across platforms for all 19 sport programs, including competitions, student-athlete and team storytelling, fundraising initiatives, community engagement, special events, and department-wide initiatives such as the M Club Hall of Fame and PAWSCARS.
• Develop and maintain an annual content calendar, plan and write daily and weekly content, and coordinate platform-specific posts, captions, stories, and digital communications.
• Collaborate with sport-specific content creators, including football and men's basketball, as well as marketing, communications, creative, ticketing, and other departmental teams to align messaging, maintain brand consistency, and support integrated campaigns.
• Monitor emerging social media trends, platform updates, and industry best practices to identify opportunities for innovation, audience growth, and increased engagement.

Digital Campaigns, Paid Media & Performance Analytics

• Develop, execute, and evaluate digital marketing and social media campaigns that support departmental priorities, ticket sales, fan engagement, revenue generation, and brand growth.
• Manage paid social media advertising campaigns, including Meta, overseeing strategy, audience targeting, budget allocation, timelines, and vendor coordination.
• Track, analyze, and report campaign performance, including social media engagement, audience growth, paid media results, and sponsored content, providing regular reporting and actionable recommendations to internal stakeholders and external partners.
• Establish scalable, repeatable, and measurable processes for content production, campaign execution, and performance evaluation to improve efficiency and effectiveness.
• Support integrated marketing initiatives through data collection, performance tracking, and ongoing optimization of digital content and campaigns.

Digital Content Production & Creative Collaboration

• Develop, produce, and manage podcast series and other long-form digital content that support departmental storytelling, brand awareness, and audience engagement.
• Oversee podcast planning, production schedules, guest coordination, recording, editing, distribution, and promotion in collaboration with student-athletes, coaches, alumni, staff, and external partners.
• Collaborate with the Director of Graphic Design and creative team to develop, maintain, and enhance the Memphis Athletics brand, ensuring consistent visual identity across digital platforms, creative content, and marketing initiatives.
• Coordinate graphic design and digital content projects, manage creative timelines and deliverables, and ensure assets meet established brand standards and are completed accurately and on schedule.
• Recruit, develop, and coordinate student interns to assist with graphic design, digital content creation, and related creative projects.

Digital Platforms, Vendor Relations & Licensing Support

• Serve as a liaison to campus partners and third-party vendors, including Paciolan and Tagboard, to support digital platform operations, content distribution, and departmental initiatives.
• Coordinate with internal stakeholders and external vendors to improve digital tools, workflows, content delivery, and audience engagement.
• Assist the Executive Associate Athletic Director with athletics licensing and brand management, including the coordination and review of materials involving Memphis Tigers trademarks, logos, and other licensed brand assets.
• Support compliance with established brand standards and licensing requirements across digital, creative, and promotional materials.

Digital Operations, Project Management & Departmental Support

• Coordinate content calendars, production schedules, project timelines, and departmental deliverables to ensure the timely and effective execution of digital and social media initiatives.
• Maintain organized workflows, content management systems, reporting processes, and project tracking tools to promote consistency, efficiency, and accountability.
• Collaborate across marketing, communications, creative, and other departmental teams to support integrated campaigns, internal brand storytelling, and broader athletics objectives.
• Provide ongoing reporting, project coordination, and operational support to advance the department's digital marketing and communications priorities.
• Perform other duties as assigned.

Qualifications

• Bachelor's degree in marketing, communications, sport management or a related field.
• Minimum of 1 - 3 years of progressively responsible experience in marketing, communications, social media or a related field.
• Demonstrated experience working with collegiate athletics or a professional sports organization.
• Excellent writing, editing and verbal communication skills.
• Demonstrated ability to manage multiple projects and competing deadlines in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Ability to establish and maintain effective working relationships with coaches, student-athletes, administrators, media and external partners.
• Ability to work nights, weekends and holidays, including extensive travel during the basketball season.
• Proficiency with Microsoft Office and common communications, statistics and digital media platforms.

Working Conditions

• While performing the duties of this job, the employee is regularly required to sit, use hands to handle or feel, and talk or hear.
• The employee frequently is required to walk.
• The employee is occasionally required to stand, reach with hands and arms, and stoop, kneel, or crouch.
• The employee must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision.

Applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

The University of Memphis is a leading, student-centered, urban public R1 research institution. Located in Memphis, Tennessee, on 1,160 acres. The University serves a population of nearly 20,000 students and 2,500 employees, including more than 1,000 full-time faculty members. The University offers bachelor’s degrees in more than 230 areas of study, master’s degrees in more than 50 subjects and doctoral degrees in 26 disciplines; supported an institutional record of more than $100 million in research awards for FY24; and has an operating budget of close to $500 million.