Analyst II, Marketing Analytics - Corporate (Las Vegas)

The Analyst II role supports the Caesars Entertainment ‘Enterprise Analytics’ department mission of providing world class analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas including Gaming, Marketing, VIP (Casino) Marketing/Operations, and Hospitality (Hotel/ Food & Beverage/Retail/Conventions).

This position will primarily support Marketing Analytics initiatives, partnering with Marketing stakeholders to evaluate campaign performance, customer behavior, promotional effectiveness, and customer engagement trends.

• Interact with Senior leaders in Analytics to develop and refine requests for analyses.  Identify potential business opportunities and discuss related analyses with Analytics leadership 

• Conduct objective, rigorous analytics to help the business improve profitability, operational processes, and customer service – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization

• Distill vast datasets into actionable insights and recommendations that guide decisions and strategies.  Develop presentation materials and assume an increased role in communicating analysis findings clearly and concisely to senior management, in both verbal and written formats.  Assist Analyst I team members in structuring and executing their analytics and in developing presentation materials

• Play an active role in the development, implementation and evaluation of strategic projects

• Develop and support reporting for operating departments across the enterprise to provide senior leaders visibility into trends and business performance drivers

• Use technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools.  Capable of working in both Microsoft Excel and PowerPoint

• Propose and implement improvements to processes and reports

• Contribute to projects that require input from other Analytics team members

• Help to train and on-board new team members in technical skills, tools & processes

• Bachelor's degree from an accredited four-year college leaders visibility into trends and business performance drivers
• 1+ years of professional work (or equivalent experience) tools.  Capable of working in both Microsoft Excel and PowerPoint
• Demonstrated business acumen; can articulate the fundamental drivers of business performance
• Intermediate skills in querying, analyzing, and visualizing large data sets.  Some experience in working with Microsoft Excel and PowerPoint
• Strength in critical thinking, problem solving, and written and verbal communication. Comfort in articulating complex information and analyses to a variety of audiences
• Intellectual curiosity and willingness to quickly learn relevant database applications and software, as well as industry-specific terminology and dynamics
• Desire to understand a broad range of operations within the casino and hospitality industry
• Ability to effectively interact with key stakeholders, manage multiple projects simultaneously, and meet deadlines while consistently delivering accurate and high-quality work
• Demonstrated ability to work effectively in a team-oriented environment

• Ability to uphold and demonstrate the highest level of integrity

   

  ADDITIONAL REQUIREMENTS (PREFERRED)

• Bachelor’s Degree from a top-tier program in one of the following areas: Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science
• Graduate Degree in one of the following areas or in an equivalent technical field: Business, Economics, Mathematics/Statistics, Hotel Management
• Exposure to statistical analysis or optimization analytics
• Proficiency in one or more of the following programming languages: SQL, R, VBA, Sass, Python, and/or experience in working with Google BigQuery.  Hyperion experience a plus
• Experience with web-based data visualization tools, such as Tableau or Microstrategy
• Prior experience in the gaming/hospitality industry