Account Strategist, Paid Media

About the role

The Account Strategist, Paid Media is a skilled digital marketing professional and relationship manager responsible for independently managing a portfolio of paid media clients. This role requires expertise in campaign management across major ad platforms (Google, Meta, Microsoft), a strong focus on client retention and satisfaction, and a strategic mindset to identify growth opportunities.

What you'll do

• Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates.
• Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally.
• Build strong, trust-based relationships with clients to support retention and upsell opportunities.
• Lead client meetings, communicating insights, results, and recommendations clearly.
• Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts.
• Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics.
• Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support.
• Provide guidance, mentorship, or training to less experienced team members.
• Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division.
• May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development.
• Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms.
• In some cases, provide execution support to Leads on more complex accounts.
• Independently manage the execution alongside client management for smaller clients.
• Monitor performance via dashboards and ensure reports reflect current data and actionable insights.
• Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals.
• If applicable, perform local SEO work including content writing, posting to social media, managing Google Business profiles.

Required Qualifications

• 3–4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required).
• At least 2 years of client-facing or customer service experience.
• Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred.
• Demonstrated ability to manage complex campaigns and meet performance goals independently.

Preferred Qualifications

• Technical Expertise: Strong executional knowledge of paid media platforms and digital marketing principles.
• Client-Focused: Proven track record of building client relationships, improving retention, and identifying growth opportunities.
• Analytical Mindset: Comfortable using data to drive decisions and explain results to clients.
• Leadership Potential: Shows initiative and capability to lead internal projects or mentor junior staff.
• Curiosity & Learning: Continuously explores new strategies, platforms, and technologies to improve performance and processes.
• Proven Success: History of driving client results through strong ROI, upsells, and account growth.