Account Director (Social & Influencer)

Company description

Herd MSL represents one of Australia’s largest and most awarded group of agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA’s 2022 Agency Team of the Year.

We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to innovative industry leaders and state and federal government departments.

At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavior-led approach to flexibility. We are fun and fast-paced and thrive in a learning-based culture.

Overview

Account Director - Social & Influencer

About the role

We're looking for an Account Director to lead integrated social and influencer work for some of Australia's most recognisable consumer brands.

This is a senior, hands-on role for someone who enjoys bringing strong creator and always-on social programs to life. You will keep multiple workstreams moving, lead teams to deliver well, and connect social and influencer activity with paid media and commerce outcomes.

Working within an agency village model, you will provide central oversight across clients, social and creator teams, media partners and platform specialists. The role is weighted toward excellent delivery, integration and account leadership rather than creative ideation alone.

Client leadership & account direction

• Own senior day-to-day relationships across complex, fast-moving client accounts, providing clear, proactive and solutions-focused counsel.
• Set the operating rhythm across accounts, including priorities, governance, status reporting, approvals, escalation pathways and senior stakeholder updates.
• Translate client objectives into clear social and influencer scopes, workplans, deliverables, responsibilities and measures of success.
• Identify risks early, resolve issues calmly and maintain confidence across clients and agency teams.

Program, project & traffic management

• Lead end-to-end delivery of always-on social, social creative and creator programs, from scoping and planning through production, approvals, publishing, amplification and reporting.
• Oversee multiple concurrent workstreams, ensuring dependencies, owners, milestones and critical paths are visible and actively managed.
• Traffic work effectively across account teams, strategists, creator specialists, production, legal, finance, media agencies and client stakeholders.

Social, always-on social & influencer delivery

• Lead always-on and campaign social delivery across TikTok, Instagram, YouTube and emerging channels, ensuring work is platform-native, relevant and consistent.
• Oversee social creative development from briefing and production through content review, approvals, publishing and optimisation, alongside creator selection, contracting and usage rights.
• Bring a working knowledge of Traackr to campaign setup, creator management, workflow governance, reporting and data quality.

Paid social, media & social commerce integration

• Partner closely with paid media teams to align creator content, channel roles, audiences, formats, flighting, investment and measurement.
• Connect social and creator content with paid media, social commerce, retail moments and conversion objectives.

Team & agency leadership

• Lead, coach and develop account and creator teams, setting clear expectations and building accountability, confidence and capability.
• Allocate resources effectively, anticipate capacity constraints and work with leadership to resolve resourcing needs early.

Commercial management

• Own account financials, including scopes, estimates, budgets, fees, creator costs, production costs, purchase orders, forecasting and revenue recognition.
• Monitor scope and team burn closely, addressing scope creep and commercial risks early and constructively.

What we're looking for

• Proven Account Director-level experience in a social, influencer, digital or integrated agency environment.
• Exceptional project management and traffic management skills, with evidence of leading complex programs with multiple stakeholders, dependencies and deadlines.
• Strong social and influencer experience, including always-on channel delivery, social creative production, creator workflows, content approvals, amplification and measurement.
• Solid understanding of paid social and media integration, plus practical knowledge of social commerce and conversion-focused activity.
• Working knowledge of Traackr. Hands-on platform experience is strongly preferred.
• Experience managing demanding, fast-moving consumer accounts within an integrated agency village or multi-agency model.
• Demonstrated people leadership, with a genuine interest in coaching teams and improving how work gets delivered.
• A calm, organised and solutions-focused approach under pressure, with strong attention to detail and follow-through.

How success will be measured

• Always-on social, social creative and creator programs are delivered on time, on budget and to a consistently high standard.
• Workflows, Traackr governance, reporting and financial management are accurate and dependable.

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.