Digital Marketing Specialist

Job Details

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

About the Role:

We are looking for an enthusiastic and results-driven Paid Media Specialist to join our growing global marketing team. This role will focus on Paid Social (LinkedIn, Meta) with additional support for Paid Search (Google, Microsoft).

It demands strong copywriting and analytical skills, attention to detail, and a problem-solving mindset.

You will play a pivotal role in building, executing, and optimising paid campaigns across various platforms—from initial setup to reporting—while working closely with the Senior Paid Media Manager to deliver measurable ROI.

How You Will Make an Impact

• Help define Wiley’s approach to Paid Media as part of its overall service mix
• Manage paid campaigns on Meta and LinkedIn, and support with Google & Microsoft Ads to promote services across multiple Wiley business lines
• Build, launch, and manage PPC campaigns focused on submissions, lead generation, and brand awareness
• Design targeting strategies to ensure optimal campaign performance
• Monitor budgets and implement A/B testing for creatives, landing pages, bidding, and targeting to improve CTR, CPA, and CVR
• Continuously analyse campaign data to identify optimisation opportunities
• Report on campaign performance, highlighting CTR, CPCs, conversions, CPAs, and budget spend
• Produce post-campaign analysis to generate actionable insights
• Collaborate with internal teams, including organic social and design, to deliver high-performing ads
• Prioritise and manage multiple campaigns with strong organisation and time management

We Are Looking for People Who Have:

• Hands-on experience in PPC management, ideally in B2C marketing
• A bachelor’s degree in marketing or a related field
• Experience running ads on Facebook and LinkedIn
• Familiarity with GA4 and analytics tools for campaign reporting
• Basic understanding of Google Ads is a bonus—we’re happy to support your development
• Results-oriented mindset with the ability to drive business outcomes
• Strong communication and reporting skills for senior stakeholders
• A collaborative spirit with creative thinking and adaptability
• Enthusiasm for learning and staying current with industry trends

Salary Range:

26,300 GBP to 35,900 GBP

About Wiley:

Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world’s most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today’s biggest obstacles into tomorrow’s brightest opportunities.

With over 200 years of experience in publishing, we continue to evolve knowledge seekers’ steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley’s good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the UK, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for UK, Canada and USA based roles.

When applying, please attach your resume/CV to be considered.