Senior Product Marketing Manager, Education

  • Job Reference: 181821646-2
  • Date Posted: 12 October 2020
  • Recruiter: WeVideo, Inc.
  • Location: Mountain View, California
  • Salary: On Application
  • Sector: Marketing Manager
  • Job Type: Permanent

Job Description

Senior Product Marketing Manager, EducationMountain View, CAWhat inspires you? This is the question that drives most career decisions. Is it working with a fantastic team dedicated to a common goal? Is it the ability to make an impact on the success of a company and its future? Or maybe youre mission-driven, inspired to help educators, students, content creators and small businesses make an impact through creative expression. We hope its all of the above!Here at WeVideo, you can do that and more. We have an immediate opening for a Senior Product Marketing Manager to help grow and scale our K12 education business. We believe that everyone has a story to tell. Join WeVideo and begin the next chapter in your story with us.Your responsibilitiesDevelop compelling product positioning and messaging based on a deep understanding of K12 educators and decision makers, the K12 education buying cycle and market, user research, business objectives, value proposition and competitor productsDevelop messaging and positioning strategies for new products as well as evolve our brand-level messaging strategyLead go-to-market strategy for new K12 education product launches; drive awareness and consideration of our existing offerings for teachers, schools and districtsOwn marketing campaigns end-to-end, from identifying strategic messages to creative concepts to final marketing assets, with support of other marketers and cross-functional team membersCollaborate with marketing analytics to develop a deep understanding of our target audience and identify strategic research questions to pursue.Understand and document target customer journeys, including their use cases, how they begin to research solutions, and the who, what, when and why behind the decisions they makeEnsure our brand and product messaging is consistent across marketing channels.Deeply understand how to scope and execute marketing strategies needed to reach different customer segmentsAdvocate for our existing and prospective users, be informed about our competitive landscape in the K12 ed tech market, and become the go-to expert for your product area to help shape the product roadmap and strategyYour experienceBachelor's degree or equivalent practical experience.6+ years of experience in product marketing and/or product management. Experience in K12 ed tech strongly preferred.Track record of taking new B2B products to market and crafting compelling messaging strategies.Demonstrated success working cross-functionally with product management, sales, marketing, PR, and creative functions to drive growth through product marketing initiativesExcellent written and verbal communication skills; comfortable presenting internally and externally, including being on camera and in videosExceptional analytical skills; comfort with analytics and data visualization tools and the ability to ask and answer your own questionsBias for action with proven ability to strategize and execute in a fast-paced environmentBenefits & perksMedical, dental, vision and 401(k)Generous PTO policy (dependent on location)Flexible work environmentFree lunch and snacksEnough free caffeine to keep you up for 2 weeks straightEmployee development resourcesWhy you might like working hereWere a small, close-knit team that enjoys working and learning from each other.People stick around. Some of your future colleagues have been for over 8 years.Our users love us; just take a look at the tweets shared by educators.About WeVideoWeVideo is a powerful, easy to use, cloud-based video creation platform that is the digital editing and storytelling choice of more than 30 million consumers, students, businesses, and third-party media solutions. WeVideo is available from virtually any computer or device at home, school, work, or on-the-go to capture, edit, view, and share videos. Built for the future in HTML5, WeVideo brings maximum speed, responsiveness, security, and expandability to browser-based video editing. WeVideo is a Google Play Editors' Choice selection with more than 12 million downloads to date. WeVideo is also the exclusive digital storytelling solution of Googles Education Creative Bundle for Chromebooks and a Microsoft Educat