Remote Sr Product Marketing Manager

  • Job Reference: 188676192-2
  • Date Posted: 4 November 2020
  • Recruiter: JobFuture.AI
  • Location: Campbell, California
  • Salary: USD150,000 to USD180,000
  • Bonus/Benefits: $150k - 180k per year + Healthcare,401K,Stock Options
  • Sector: Marketing Manager
  • Job Type: Permanent

Job Description

POSITION OVERVIEW: As the Sr Product Marketing Manager here, you will help drive the go-to-market strategy, constantly improve our messaging and positioning, and be a strategic voice of the customer across the org. You will plan and execute impactful product launches, build relationships across the business, enable a growing sales team, and help shape the product roadmap. Reporting to the CMO, you will be a foundational member of the marketing team, and will have a profound impact on the company's success. This is a unique opportunity to join the team that's changing the Additive Manufacturing market and play an integral role at one of the most innovative companies in Silicon Valley

WHAT YOU WILL DO:
* Collaborate with the Marketing & Sales teams to define go-to-market strategies and new product messaging that compels prospects to engage with us
* Produce a suite of high-quality, differentiated communications materials to support our Sales, BDR, and marketing teams. These can include, product brochures, white papers, videos, webinars, reports, ebooks etc
* Plan and deliver impactful product launches, working closely with counterparts across Marketing, Apps, Sales, and Services
* Be the expert on competition and ensure the sales team knows how to differentiate and de-position them in the field
* Work directly with customers, internal stakeholders and analysts to better understand buyer pains, needs and requirements; work with internal teams to identify key areas of priority for future product development
* Develop compelling packaging and pricing for Upstart's growing set of offerings and capabilities, along with supporting sales tools
* Craft and evolve cohesive presentations that support our GTM process, tailored specifically to design and manufacturing engineers
* Work closely with Content Marketing and Demand Gen on campaign assets for various stages of the marketing funnel
* Become an expert in the customer buying decision, competitors, and the market through ongoing research
* Continuously gather and synthesize insights from prospect meetings, customer interviews, and data from sales tools - to identify ways to improve our messaging, sales process, and product capabilities

WHAT YOU BRING TO THE TABLE:
* 7+ yrs experience in a product marketing role, or technical marketing role for a manufacturing company
* Master communicator who can distill complex, technical concepts into compelling messaging and collateral
* A high-quality portfolio that demonstrates your ability to write and deliver content
* Experience launching new products and features to market in a fast-paced startup environment
* Excellent interpersonal skills that enable you to build champions with internal and external stakeholders across diverse teams
* Fast learner, deeply curious about technology
* Well-rounded business athlete - equally adept at strategy, analytics, content development, enablement, and operations
* BA/BS degree or equivalent experience, MBA a plus