Our client is looking to recruit an experience PPC Manager with at least 3-4 years' experience of managing multiple clients' Google Ads accounts as well as using Google Analytics software. To work remotely from anywhere in the UK.
It is essential that you have experience of working for and agency and worked with a number of clients.
•Have a good understanding of marketing in general (both online and offline approaches) and be able to communicate strategies to clients effectively.
•Be able to carry out comprehensive conversion rate analysis and ROI tracking for clients' PPC accounts
•Working knowledge of PPC, SEO, Web Analytics, CRO
•Be Google Ads qualified
•Be Google Analytics qualified
•Bing Ads Qualified
•Working knowledge of Google Tag Manager
•Advanced knowledge of Google Analytics (Setting up Goals, Ecommerce Tracking, Custom Dimensions etc)
•Possess good organisational skills and the proven ability to execute successful PPC strategies
•Excellent communication and presentational skills are also required for this role
•Proficiency with advanced Google Ads features, such as display, advanced bidding strategies, shopping campaigns
Job Overview/ Duties
As a PPC Manager, your responsibilities will be to cost-effectively handle the PPC marketing campaigns of each client and compile progress and strategy documents on a regular basis. You will be implementing, managing and analysing PPC campaigns. Including; be asked to deliver training and share your expertise through training sessions, blogs and articles. Processing PPC audits for new clients and establishing targets and managing budgets.
Working closely with the sales team by helping with or attending pitches occasionally, also helping to form proposals/Auditing.
The role will include:
•Setting and effectively managing paid media campaigns: Google Ads, Bing Ads, Facebook, Linkedin, Twitter, Google Display Network
•Managing Google Tag Manager / Google Analytics projects for large corporate clients
•Analysing analytics and feeding back advice (this is an important part of the role)
•Proactively keeping up to date with new developments in PPC and actively researching, testing and proposing new approaches to improve PPC services.
•Attend industry events to represent the company.
Competency required: You must also be able to set up paid search campaigns by conducting target keyword research and writing relevant ad texts, whilst ensuring effective campaign and keyword structures. 3-4 years' experience of managing multiple clients' Google Ads accounts as well as using Google Analytics software.
Great company package is available (such as training, regular socials, top of the range computers to work on) and opportunities to Progress within the organisation