Develop and maintain a deep understanding of the robotic and navigation market landscape market trends, customer priorities, and competitive landscape to shape our go to market approach
Support the commercial sales team with technical product support both in the field and in corporate offices to ensure customer conversion and satisfaction
Responsible for executing go to market plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, inventory requirement and allocation.
Participate in regular review of progress and updates for the Supply Chain and Global Business
Maintain marketing ownership of defined products and product lines
Collaborate with global integration teams on integration of BrainLab product lines
Work with Global Upstream Marketing and Sales Leadership to develop tools and resources to support their efforts on the product lines
Recommend potential reference sites, assist with site relationship management, elevate solicited interest from sites to Global Clinical and Health Evidence
Partner with sales team to define and implement effective targeting, develop physician champions, and gather input to drive marketing decisions
Supports industry educational meetings and events, on-site customer meetings and labs, national sales meeting and other strategic meetings.
Cultivates relationships with key customers, internal stakeholders and the sales organization.
up to 70%
5 years demonstrated marketing experience preferably in the orthopaedic market or 3 plus years in marketing experience.
Strong leadership, motivation and team building skills
Strategic thinker with ability to anticipate future issues; Ability to anticipate and identify business needs that can drive value
Highly collaborative with ability to meet needs of multiple stakeholders
High energy and engaging; Ability to build relationships and influence across a global organization
Excellent, confident communication skills with the ability to communicate with and present to audiences at every level
Excellent communication, relationship-building, and project management skills are critical to success
Proven ability to operate in a dynamic environment with a sense of urgency
Willingness to roll up sleeves to perform at all levels and assist in areas outside of core responsibilities
Excellent verbal, written and presentation skills
Understanding of competitive products and go to market models is a plus
Understanding of direct and in-direct sales channels is a plus