Marketing Coordinator

  • Job Reference: 216546806-2
  • Date Posted: 13 January 2021
  • Recruiter: Forward Air
  • Location: Groveport, Ohio
  • Salary: On Application
  • Sector: Marketing Coordinator
  • Job Type: Permanent

Job Description

Position: Marketing Coordinator

Job Description:

Forward Air is searching for a highly creative and highly driven Marketing Coordinator to organize, communicate, and action our marketing and digital efforts. In this position, you will be responsible for all aspects of online and off-line marketing operation. Your central goal is to help grow our brand's influence while also increasing customer loyalty and awareness. Duties include planning, implementing, measuring and monitoring our marketing campaigns across all channels and communicating goals and results to other teams. Our ideal candidate is someone with experience in brand management, email marketing, social media management, creating experiences with the consumer in mind and content creation skills including image editing, video formatting, and audio production.

Core Responsibilities & Duties:

  • Create and maintain engaging content for social media platforms (Facebook, LinkedIn, Instagram) and job boards
  • Create engaging, responsive, and captivating text, high-quality video, and image content for social media platforms, display advertising, and email campaigns
  • Create/schedule daily posts/stories on social media platforms strategically targeting each platforms unique audience
  • Create and maintain a favorable brand image through Online Reputation Management (ORM) on job board and social media platforms
  • Ensure all current and available job postings are complete with updated information, pay details, sign on bonuses, etc.
  • Capture and analyze important metrics across platforms to share in weekly and monthly reports
  • Provide analytical social media campaign results
  • Optimize performance through A/B testing; test all aspects of email marketing, job postings, and social media campaigns including metrics of: time sent, job title performance, subject line, call to action placement
  • Create digital video and audio/visual materials for the website, job boards, and social media as required
  • Build and maintain marketing collateral, including but not limited to, presentations, flyers, and other collateral
  • Other duties as assigned

Qualifications:

  • Adobe Creative Cloud Suite (InDesign, Photoshop, Illustrator, and After Effects) experience required
  • Knowledge of key elements of digital marketing campaigns including paid media, conversion rate optimization, social media marketing and Google analytics
  • Strong quantitative analytical fills, problem solving and planning skills
  • Excels at managing multiple initiatives simultaneously within tight deadlines
  • Experience in Marketing, Public Relations, or Communications
  • Work requires adaptability to changes and ability to work in a dynamic and fast paced environment
  • Proven ability to take initiative and achieve results
  • Excellent writing, storytelling and communication skills
  • Highly proficient in Microsoft Excel and PowerPoint
  • Tableau experience a plus

Skills:

  • Ideal candidate will possess a "can do" attitude with a "will do" work ethic
  • Must be innovative, confident and energetic
  • Detail oriented; practices good judgment in decision making
  • Ability to communicate effectively verbally and in writing
  • Knowledge of professional social media platforms
  • Self-motivated; ability to operate under solid pressure and meet tight deadlines

Forward Air is an Equal Opportunity employer.