Digital Marketing Analyst

Are you a digital marketing professional looking to expand your expertise into one of the fastest growing areas of the industry? Do you enjoy analyzing performance, optimizing campaigns, and driving meaningful results for clients? If so, our Digital Marketing Analyst opportunity could be the perfect next step in your career.

Whether you have experience in paid search, paid social, retail media, or another digital marketing discipline, we'll provide a structured training program to help you build expertise in programmatic advertising and develop a deep understanding of industry leading platforms like The Trade Desk and Amazon DSP.

If you're excited to learn, grow, and make an impact alongside a collaborative team of digital marketing experts, keep reading!

How will you make a difference?

As a Digital Marketing Analyst, you'll help plan, execute, analyze, and optimize digital advertising campaigns across channels including display, CTV/OTT, audio, and digital out of home. Through hands on training, mentorship, and real client work, you'll develop expertise in programmatic strategy, media buying, audience targeting, and performance analysis.

You'll play an important role in helping clients achieve their business goals while continuously expanding your own skill set in a rapidly evolving area of digital marketing. Along the way, you'll collaborate with a team that is committed to sharing knowledge, supporting growth, and delivering exceptional results.

What will you do?

• Plan and execute clients’ display, CTV/OTT, audio, native, and digital-out-of-home programmatic campaigns.
• Provide ongoing optimizations throughout the duration of a campaign by regularly reviewing advertising tactics and shifting budgets to drive performance against client KPIs.
• Evaluate performance within programmatic platforms to provide insights and strategic recommendations for current and future campaigns.
• Work with client and internal teams to create robust media plans for programmatic activation, with annual budgets reaching seven figures.
• Coordinate the implementation and troubleshooting of conversion, retargeting, and look-a-like tracking pixels with partner ad platforms.
• Collaborate with internal Paid Media teams and media partners to ensure strategic alignment across media channels.
• Create regular performance reports and share findings with client contacts on a weekly basis. 
• Perform audits of prospective clients’ programmatic campaigns and make recommendations to secure new business for the agency.
• Assist the programmatic team in training internal team members on programmatic best practices and platforms.

Requirements:

• At least 1 year of experience in paid advertising (paid search, paid social, programmatic, or retail media)
• Bachelor’s degree 

Essential Qualifications:

• Experience managing and optimizing campaigns within one or more digital marketing platforms, such as Google Ads, Meta Ads Manager, LinkedIn Ads, Microsoft Ads, Amazon Advertising, or similar advertising platforms.
• Flexible, self-starter with the ability to take ownership of numerous, fast-moving projects and is comfortable working with ambiguity.
• Detail oriented with strong follow-through.
• Ability to analyze data and translate into actionable insights.
• Strong written, verbal, and visual communication.
• Understanding of digital media metrics and how they interact and influence one another.
• Embodies ROI’s core values and is willing to contribute to a collaborative team environment.

This description is intended to describe the general nature and level of work of the job, not an exhaustive list. 

About ROI Revolution

We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we’ve been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.  

Our actions and how we show up for each other and our clients are guided by our core values: Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence. 

If you thrive in a fast-paced, collaborative environment, you’ll love working with us! 

Our Hybrid Workplace 

At our core, we value relationships. We know firsthand that strong working relationships are built through in-person collaboration, knowledge sharing, and mentorship. We also recognize our team members’ desire for flexibility. 

To strike a healthy balance of our personal and professional needs, we work in a hybrid environment. Typically, we are in the office 2-3 days a week with the option to work remotely the remaining days. 

If you’re not in the Raleigh, NC area, ask your Talent Acquisition Specialist how we can help you get here! 

Our Benefits 

We see and respect our team members as individuals with unique needs and goals. We believe in a human-centric approach to help each person thrive personally and professionally. 

Here are some of the resources and support we provide to our team members: 

For more details visit our Careers page or ask your Talent Acquisition Specialist! 

ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.