CRM Email Marketing Manager

  • Job Reference: 235504414-2
  • Date Posted: 23 February 2021
  • Recruiter: PPG
  • Location: Pittsburgh, Pennsylvania
  • Salary: On Application
  • Sector: Email Marketing, Marketing Manager
  • Job Type: Permanent

Job Description

As a CRM Marketing Manager, you'll will be responsible for revenue-ownership of the CRM/Email channel and should have experience operating in a complex, global marketplace. This position will be creating email marketing strategies for multiple business units geared toward driving attributable revenue and other impactful actions. Relocation is available.Key Responsibilities: Develop comprehensive, multifaceted CRM/email strategies for PPG based on a clear vision for lifecycle management. Oversee, create, and/or deployment of email campaigns, leveraging our CRM to flawlessly deliver targeted, personalized messaging to our customers. Responsible for generating attributable revenue from the CRM/Email channel and assuming P ownership for the channel. Leverage 1st and 3rd party data to further develop audience segmentation. Create personalized messaging across email to achieve relevant, targeted messaging. Execute behavioral/trigger-based, multi-step email campaigns. Own business results, specifically omni-channel customers and digital sales. Conduct A/B tests across messaging, creative, promotion, and landing pages, maintaining an ongoing testing framework and reporting regularly on test results. Partner closely with Creative team to create consistent, brand-driven messaging and visual design, balancing industry best practices with brand identity. Build and nurture productive business relationships with vendors and internal agency partners. Advocate for B2B/B2C best practices across CRM-driven marketing channels. Coordinate across teams to expand the reach and impact of clients' CRM data. Identify opportunities to engage contacts, nurture leads to conversion, reduce churn, and increase lifetime value. Creating and maintaining CRM databases, business logic, and objects. Capturing incoming data effectively to use for personalization and insights. Automating workflows that operationalize sales, service, and marketing activities. Owning email marketing campaign setup and deployments. Applying segmentation and personalization to communications. Driving attributable business results. This is a global role requiring 10-20% travel. This role is based in Pittsburgh, PA (USA).Qualifications: Bachelor's degree in marketing, advertising, or a related discipline. Master's degree a plus. At least 6+ years lead generation/CRM experience At least 6+ years email marketing experience Experience with SAP Marketing Cloud a plus Advanced understanding of marketing automation and CRM systems Experience in at least one CRM or marketing automation platform such as SAP, Salesforce, HubSpot, Marketo, Acoustic/IBM Watson Marketing Cloud, Oracle Eloqua, Salesforce Pardot or Act-On High level of skill with Microsoft Office suite Technologically savvy and up-to-date on industry trends Data-driven marketer with a passion for driving B2B, B2C results Strong collaborator with excellent presentation, communication, and problem solving skillsABOUT US:Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday - everyday.PPG: WE PROTECT AND BEAUTIFY THE WORLD™Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit and on Twitter.The PPG WayEvery single day at PPG:We partner with customers to create mutual value.We are insightful, dedicated and proactive. We have intimate knowledge of the market and our customers. We focus on practical solutions that make a difference.We are "One PPG" to the world.We are better and stronger together. We leverage our scale to reach new markets and introduce innovative technologies as we differentiate and disrupt our markets.We trust our people every day, in every way.We enable and empower our people to make the right decisions. We are inclusive, transparent and respectful. Our feedback is clear and actionable.We make it happen.We have a passion for winning. We achieve. We deliver with discipline and integrity. We bring our best energy to our work. We decide and act intelligently and quickly.We run it like we own it.We respect one another by being responsible and accountable. We always act in the best interest of our company, customers, shareholders and our communities.We do better today than yesterday - everyday.We continuously learn. We develop our people to grow our businesses.PPG Way: (Click here to learn more about the PPG Way)PPG vision: are One PPG: provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email values your feedback on our recruiting process. We encourage you to visit and provide feedback on the process, so that we can do better today than yesterday.Benefits will be discussed with you by your recruiter during the hiring process.Pay Transparency poster: English_formattedESQA508c.pdfEEO is the Law: is the Law Supplement: