Commercial Marketing Manager

  • Job Reference: 188440810-2
  • Date Posted: 3 November 2020
  • Recruiter: Confidential
  • Location: London
  • Salary: £70,000 to £75,000
  • Sector: Marketing Manager
  • Job Type: Contract
  • Work Hours: Full Time

Job Description

Commercial Marketing Manager

Location: London / Remote

Rate: £70,000 - £75,000

Duration: 18 months

TEC Partners are working with a global leading technology brand who are currently looking to recruit an experienced Commercial Marketing Manager to join their flagship store Marketing and Experience team. As a Commercial Marketing Manager, you will help guide the strategy, planning and execution to support their flagship Experience Centre in London and targeting small business and education audiences. You will be passionate, creative and a driven marketing specialist who gets excited about innovative customer experiences in an omni-retail environment. This is a unique and very exciting role - one that you won't want to miss out on!

The role:

Lead the planning efforts associated with all small business, EDU and co-marketing opportunities associated with these audiences for the Experience Centre team in London
Develop a small business and EDU focused integrated marketing calendar, that includes Corp initiated product and seasonal sales plays, coupled with locally relevant sales plays and partnerships - focused on driving commercial opportunities and leads for the sales teams
When COVID permits -Implement and execute commercial in-store marketing plans ranging from, events, experiences, social and hyper local advertising. The marketing plans should focus on building awareness, driving traffic and conversion
Partner across marketing team with a focus on small business and education to ensure key sales plays are localized and activated locally. Optimising lead nurturing processes through email, webinars, content, social channels and paid advertising
Serve as a central point of contact for omni-channel marketing execution for small business, EDU and co-marketing efforts
Assist in managing local agency relationships to ensure quality executions
Outline and drive a successful cross team approach to leverage knowledge, content, budgets and existing relationships within Stores and across the company
Initiate measurement methodologies and lead optimisation efforts of all programme/ campaigns to demonstrate ROI. Communicate results and continue to evolve and mature segment-focus in the stores
Work with HQ Marketing Teams to leverage key campaigns and best practices, while delivering thought leadership to guide international best practice and evolving customer standards
Development of work backs, process and procedure to enable seamless and coordinated execution of omni-channel marketing campaigns
Forward thinking to multi-task and manage current executions, while planning 3-6 months out for future campaigns and experiences
Ensure brand communications align with corporate brand strategy, brand voice and guidelinesWhat they are looking for:

Minimum 5 years multi-discipline marketing experience (advertising, events, PR, visual merchandising, social) in B2B or technology preferred
Integrated marketing experience in B2B (ideally in the small business sector)
Proven end to end project management experience
Highly developed communication skills (verbal and written)
Bachelors degree in Business, Communications, Marketing or related field preferred
Forward-thinking, digitally savvy individual who has a passion for integrated marketing communications and particularly executionThis is a fascinating and unique opportunity for a Commercial Marketing Manager to join a household name tech brand in a role which will have significant responsibility and influence. The flagship Experience Centre only launched last year, so there is plenty of opportunity to shape new processes, marketing efforts and drive direct impact. The role will be predominantly remote (fully to start with), with 1 day per week in London once things re-open. If you are an experienced Commercial Marketing Manager with the skills listed above, who is looking for an exciting new role, then this is definitely the one for you!

If you are interested in this position or would like to discuss further, please send your CV for immediate review